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Anchor Associates Group

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Mid-tier company with a dying business model - Salespesron Anchor Associates Group Employee Review

3.0
12 Sept 2015
Recommend
CEO approval
Business outlook

Pros

- High commission splits are easy to obtain. $100K in gross commissions gets you a 60/40 split. $200K for 70/30. At larger firms, you would need to make more than double the money to earn those kinds of splits. - Family-type environment. People are expected to be in the office early and be present at office meetings, which is not typical in real estate. (I enjoyed this when I started, but as I became more familiar with how the business works, it became a negative for me. Top agents who stay with Anchor seem to like it.)

Cons

- President of the company wants you to focus on open listing rentals, which pays his bills and keeps him in business, but does not build YOU a solid client base as an agent. 95% of your open listing clients will never call you back. - Sales techniques are low-touch. For example, forcing paperwork on clients at the very first meeting is a huge turn off and rapport killer. - Your target clients that you are taught to go after are people who can barely afford to live Manhattan, and naturally do not like paying for services such as real estate agents. Dealing with this type of person is actually more difficult than targeting high net-worth people who appreciate the value of a good salesperson. - Agents train other agents, which leads to undesirable scenarios. New agents can be trained by poor agents (agents who have time to train people are definitely NOT making the most money), while busy agents who take time out of their days for training newbies are sacrificing their own business for minuscule gain.

Explore other reviews about Anchor Associates Group

5.0
5 Oct 2018
Recommend
CEO approval
Business outlook

Pros

Friendly Environment with fair split

Cons

I can't point out cons except that you need to be able to work very independently.

5.0
21 Nov 2016
Recommend
CEO approval
Business outlook

Pros

- Great Agents: The agents are helpful and whether you are a new or seasoned agent you can ask anyone for support - Always Progressing: Systems change over time and best strategies change. The company has changed a lot in the last year in terms of what it uses and how it operates in order to best serve the agents. - One on One Support: In the corporate office there is a manager for every 12 desks. You can always find someone to meet with one on one to help progress your business. - Personal Relationship with Company President: Company President is very reachable. I started at the company as an agent about 8 years ago and have started a team and now oversee sales in large part because of it. - Nice Office Space: The views are great and when you have a lot of light on a high floor it is just nice to come into work everyday especially when you enjoy the people.

Cons

- Brand Name Recognition in Sales: We are a niche company and those that know us sing our praises. The broad exposure is constantly something the firm is working on and growing. - Home Grown Management: All management including myself have been at the firm for a long time. There is lots of outside training we all partake in but sometimes outside perspective can be helpful.

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