Don´t let the fancy credentials of the founders dazzle you - Sales and Operations Apli Employee Review

Pros are not worth mentioning because the cons are just that bad.

This is the worst place I ever worked. Employees are threatened and intimidated constantly at Apli. The leaders are cruel and heartless. Vera (co-CEO) yells at her team and humiliates publically and lies about sales commissions. Jose (co-CEO) finds ways to threaten and intimidate if you ask too many questions. They are both extremely cutthroat and sick people. Everyone is scared to speak up against them. People are constantly trying to get out and find new jobs. The positive reviews written here must be from the CEOs because I have never heard anyone at the company say anything good about this place. If I were you I would RUN in the opposite direction. Do NOT be fooled by the CEOs credentials from Harvard or the companies awards. Do NOT be fooled by "what a good learning opportunity you will have". If you choose to work here, it will be the worst professional decision you ever make. You will work constantly and be mocked, intimidated, and threatened. This company will fail because the culture is so bad.

As a relatively small company, you are likely to get involved with other team's projects and play an active role in how the product evolves. Their client portfolio is pretty much only AAA accounts of different kinds of industries, something that I found extremely rewarding, as it requires you to immerse yourself in your client's business, almost as if you were a consultant. As most of the projects had the potential for regional expansion, the operations of every one of them demanded an understanding of different markets at a macro and micro level. This often led to the constant discovery of industry insights and opportunities for optimization, so I never felt stuck in monotony. The management has plenty of experience in the Mexican market and has worked in some major tech companies. Expectations about your work are high and feedback comes with a lot of learning.

The company has gone through several changes while trying to achieve product/market fit until it finally became a SaaS solution. This journey kept us in a constant state of learning, which was definitely exhausting and frustrating since most regional HR teams aren't usually the most innovative area of the company. This was reflected in periods of constant change and I felt like they had difficulty finding people that were up to the challenge and with that level of resilience, which at the same time put more pressure on the team.