Pros
The company was able to reinvent the linting market and defined new possibilities by extending the linting technology. The company was able to get users switch because of mainly waivers, and ability to select rules for linting which allowed expansion to other aspects of linting such as DFT, Constraints Clocks, etc. Company's new technologies have not gone anywhere since initial linter... Initial linting capability stuck with market since the linting technology had not been updated for many years and no EDA company saw value in investing in the space. The company started as a services company and continues to operate as such
Cons
The company has no idea what it's doing. The company is trying to be jack of all trades in front and back end, while still trying to say it is a architecture company and trying to maintain its linter and its flavors. It is good at presentations, however the products significantly lag the canned demos and hype. The company has essentially failed to invent anything new since they took off with their linting. Company's strategy to extend linting was somewhat successful, however the company needs to realize limitations of technology and stop making outrageous claims about their technology and get past slideware. Technical and sales staff are grossly misinformed and lack knowledge about their customers.