Pros
As with any company, there are some really great people who work at Best Practice, but unfortunately, these are few and far apart.
Cons
The sales role itself is largely closer to a customer service or SDR function than a true sales position. There is minimal opportunity for direct selling, and engagement with larger organisations is typically handed over to other teams. A significant proportion of time is spent handling inbound calls and managing Zendesk tickets, rather than proactively driving new business.
Sales leadership presents a particular challenge. The director of the sales department provides limited strategic or developmental value to the team, and the management approach can be dismissive and unsupportive. In addition, their previous professional experience does not appear to align well with the requirements of the current role, which further limits effective leadership and direction. Progression within the department appears inconsistent, with advancement often disconnected from performance or contribution.
Operationally, the business relies heavily on legacy systems and processes. Departments operate in silos, which makes cross-functional collaboration difficult and slows execution.
Data handling practices are also a serious concern and, in my view, fall well below acceptable standards.
Overall, I would strongly caution anyone seeking a genuine sales role with meaningful ownership, progression, and reward. The bonus structure in particular offers little incentive and does not align well with performance.