Stick to your core values and "culture"- including conducting more anonymous surveys about your Cell Leadership and HR that are actually anonymous where cell leaders don't chastise team members and let them know that they can pull reports to see how many people haven't completed the surveys sent out...Some cells have great leaders and clients to work for while others make people miserable to go to work everyday and it shows with higher turnover. Lower budgets all around mean lower salaries than market, lower leasing and marketing budgets to spend against comps, and lower maintenance budgets for repairs