Pros
Flexible ways of working, very good work resources and employee benefits, international company with great potential for upward mobility (also lateral mobility) and Summer Fridays :) If you asked me to write a list of industries more important than agriculture, I'm not sure I could do it. And the digital / data science tools that farmers are adopting (rapidly) around the world keeps this place exciting. There are very few roles that you need an agricultural background, but there are plenty of people here and resources to learn the basics of agriculture. I don't come from ag, and I continue to be blown away at how fascinating the industry is, and how much it varies around the world.
Cons
We're at the "tip of the spear" which comes with a unique set of challenges, From a comms/marketing perspective, digital tools are still relatively new in agriculture, and while farmer adoption is strong there are attitudinal barriers to break through, as well as challenges to educate our customer (ultimately, the farmer) on our product, but it's also really rewarding.