In my experience, the product being sold as “automation” is, in reality, dependent on extensive manual work and offshore teams. Most tasks are handled behind the scenes by human intervention, not by any scalable technology.
It was clear during my time that there was no single source of truth. Documentation was sparse or outdated, and most operational knowledge lived in the heads of a few key individuals, creating constant bottlenecks.
Leadership seemed more focused on maintaining a polished external image than fixing the structural and technical problems that affected daily work and customer satisfaction.
Based on how things were run, I personally don’t believe the company has a viable path to profitability or an exit—there’s no proprietary tech I ever saw that would support that.
Innovation was stagnant. Most “new features” were cosmetic or manual workflows disguised as automation.