Doing Bad Work the Hard Way - Email and Lifecycle Copywriter DRINKS Employee Review

1.0
8 Nov 2021
Recommend
CEO approval
Business outlook

Pros

Fully remote with slightly better than average benefits (a home internet stipend and free wine, for example).

Cons

This review could be a novel, but we’ll focus on 3 areas… The workload and expectations for this position would be unmanageable even for a team of copywriters. Talks of daily content needs at a “brisk” pace immediately turned out to be 30, 40+ sends per week with multiple rounds of revisions and last-minute changes from marketing that should have been decided earlier. By the end of my first week I was logging on early and staying late just to approve content for the next day. Most of this seems to be the fault of marketing, although you wouldn’t know it because all accountability for this process has been shrugged onto the writer. Incorrect sale pricing? Prepare for a harshly worded note from the person who approved your source of information. Missed a comma? Expect to answer for it at 6:00 on a Friday. They want award-winning emails every time but have neither the time, strategy, or knowledge to help make it happen. The kicker? It’s an open secret. Members of the team welcomed me with warnings to preserve myself, not disagree with management, etc. Bringing up the issues internally did nothing either as my boss acknowledged multiple former writers who burned out/quit dealing with similar problems. Despite offering multiple solutions, her best advice was to stick with it and “eventually hire someone else for a turn on the treadmill.” Only after submitting my notice less than 2 months into the job did they find energy to make some changes, but do you trust a company who needs that big of a push to make a basic position livable?

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DRINKS Response
4y
Thank you for your review. You’ve given us a lot of information to help us meet our goal of delivering exceptional experiences for everyone working at, and with, DRINKS. We’re not perfect, and we’ll use your feedback to improve. We apologize that this position wasn’t a great fit for you and ultimately failed to meet your expectations. That’s never fun when that happens, and it’s something we try to ascertain early in the interview process. Jobs have to fit for both sides, employee and employer, and that clearly wasn’t the case here. As much as we valued your contribution at DRINKS, it’s ultimately a good thing that you discovered this wasn’t a match after just a few short weeks. We wish you the very best. DRINKS is a high-intensity business operating with a start-up mentality. We strive to hire employees that think like owners (and we compensate employees with stock options to ensure they have the opportunity to share in business growth). Sometimes that means that when we get into crunch time, like October-December each year, the work gets particularly demanding. Wine is a cyclical business, and promotions ramp up around the holidays. That said, we greatly value work-life balance at DRINKS. Everyone is currently full-time remote with no mandate to go into an office. Hours are flexible. Compensation and benefits are very generous for a small company. But, because we are still small, there are times – like in this case – where a job for multiple copywriters ends up on one employee’s desk. We don’t like that either – and never want anyone to burn out – but this is an unfortunate reality of hiring competitive talent in 2021. We are hiring multiple copywriters right now to meet the needs of our rapidly growing business. If you’ve gotten this far and have a passion for reaching consumers with informative, persuasive, creative, and occasionally witty copy, we’d love to chat with you.

Explore other reviews about DRINKS

5.0
9 Oct 2025
Recommend
CEO approval
Business outlook

Pros

Not a company that micromanages, not stressful at all.

Cons

Communication cross-functionally isn't the best, but it's a mature start-up environment so this is expected.

5.0
23 Sept 2025
Recommend
CEO approval
Business outlook

Pros

High overall employee satisfaction,Strong work-life balance, Good culture, values, and supportive teams. Career growth and learning

Cons

Senior leadership / communication issues,Work may not always match compensation, Growing pains / communication gaps

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