Bankrupt for a Reason - Marketing & Sales Dynata Employee Review

2.0
9 Apr 2025
Recommend
CEO approval
Business outlook

Pros

-A few longterm employees are dedicated professionals and a joy to work with. -Primary product (Panel data) is solid. -Compensation/benefits are adequate. -Some work/life flexibility. Allows remote work for most positions.

Cons

-Highly disorganized. Goals are all over the place. Priorities shift frequently at senior leaderships whim. -Extremely high employee turnover. Frequent layoffs. -Difficulty differentiating company/products from competitors. -Poor technology. Comically outdated CRM. Website is functional but needs serious content/technology/branding updates. -Sales primarily operates as "order takers". No hunter mentality. -Severely understaffed Marketing department. No content strategy. Very limited budget. -Everyone has Director/Manager titles. No specialists, coordinators, SDRs.

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Dynata Response
1y
Thank you for sharing your thoughts. We appreciate the recognition of the dedicated professionals on our team and the value of our panel data product. It's also great to hear that our flexible work options and benefits have been positive aspects of your experience. Regarding your concerns, we acknowledge that restructuring processes like the one we went through in 2024 bring challenges, but they also present opportunities for growth and improvement. Since then, we've worked to strengthen our operations, enhance technology, and refine strategies across departments like sales and marketing. This includes setting clear goals that align with the direction our company is moving toward, ensuring consistency and focus as we continue to evolve. We are committed to fostering clarity in our goals, supporting our employees, and continuing to grow as an organization. Feedback like yours helps us identify areas to focus on as we move forward, and we genuinely appreciate you taking the time to share it.

Explore other reviews about Dynata

5.0
22 Aug 2025
Recommend
CEO approval
Business outlook

Pros

Good benefits and support. Everyone is very professional.

Cons

There were no cons. It was a great place to work.

2.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

Peers are dedicated to each other and success of the team.

Cons

8+ presidents club winners have resigned in the last 12 months. North America sales leadership operates at a sales manager level and not a strategic thinker or executive leader. Comp plan is designed to hit 90-95% goal and not pay commissions.

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