Pros
The company was brought back from the brink of collapse by the resourcefulness, ingenuity, handwork and customer concentric culture fostered by the GM and the Directors. It was a very collaborative environment where employees where encourage to take ownership. Things were not perfect but progress was being made. After her departure in April 2014 everything went downhill.
Cons
The new CEO systematically dismantled every process, system, culture. values and relationship that Folica had built over 15 -20 years. She alienated the employees, and pushed many of them out to be replaced by her friends who had no experience in e-commerce. She is a very arrogant, irrational and unpredictable. She and her cohorts managed to shrink the company to half its value in less than a year. Revenue has continued to shrink month over month, brands and partners have abandoned Folica, customers base is shrinking, bills have been unpaid for months and employees are being laid off. Folica's future is bleak unless the board steps in to make major changes. This CEO has taken the company from the road to recovery to the road to bankruptcy.