Pros
Great people to work with, caring and empathetic Analytics management that provides sufficient guidance and does not micromanage but at the same time does not leave analysts to fend for themselves. The analysts in Analytics are wonderful to work with, helpful and collaborative. Anyone can ping anyone else for questions or if someone needs another colleague to take on a project due to a heavy workload. The promotion ladder is decent, with people getting promoted at least every year to year and a half. Compensation is above average but not beyond that. If you're a Data Analyst with 2-3 years of experience looking to finesse your analytic skills, work with cross-functional stakeholders, and hone your storytelling skills with respect to insights, BFA Analytics is a good place to be before you transition to other bigger and more complex organizations with many different moving parts. There are different moving parts at BFA but it's at a much smaller scale so you feel like your work is actually valued.
Cons
Ad-hoc requests or occasional fire-drills take precedence over long-term projects. (this is probably true at many start-ups). But due to this, one may lose sight of their long-term career goals and feel stuck doing repetitive work. Some PMs and Growth managers are interested only in getting numbers and not deeply analyzing aspects of the customer journey. The company leadership seems hesitant to go public. This to me suggests an uncertainty inherent to the beauty subscription market. For those looking to gain a well-rounded commerce experience, the business might seem pretty niche, making it harder to obtain other roles into the future.