Pros
Legacy of creative employees, writers have freedom to cover whatever they're interested in, laidback and quirky atmosphere, open to new ideas in multimedia, curious and intellectual team, lots of lateral and vertical moves available, office culture rewards go-getters who know how to package and market themselves, no dress code, make your own hours (within reason), free coffee and snacks, former employees ("alums") often return to do work on contract or attend parties, large network of former Inversers to connect with, great place to begin a career in digital media, company making interesting strides in e-commerce/branded content/custom site experiences for ad clients, great place for internships in editorial or engineering, robust support system among middle managers and direct reports
Cons
Emotions can run high and debates can get heated, bottom rung employees sometimes treated as expendable, no raises or promotions without employee making a longterm case for themselves, history of layoffs, history of hiring "permalance" workers at full-time hours with no benefits, leadership has sometimes valued site traffic over editorial quality