Talent and Progress Undermined by Dysfunctional Leadership + C-Suite - Former Full Time Employee Liquid Agency Employee Review

My experience with Liquid began with a rigorous interview process, which proved to be a major challenge for me at the time. Looking back, it presented an opportunity for me to interview Liquid and the people I would be working with. Reflecting on my time at Liquid, I am filled with gratitude for the incredible journey it was. My 4+ years there were full of enriching experiences, and every moment was significant. The unwavering support and belief in me were instrumental in my growth, both personally and professionally. I am grateful for the opportunity to have worked alongside such talented individuals, contributing to impactful projects for esteemed clients. The collaborative spirit and camaraderie within Liquid truly makes it a special place. Life in Marketing can be extremely challenging and frustrating at times, but it can also be very rewarding. What made me show up every day was the people I worked with. Liquid is full of some of the best and brightest in the industry. Not only are they great at what they do for work, but they are also great people personally. I’ve never felt more supported. I carry with me the lessons learned and memories made from my time at Liquid. I am grateful for the guidance, knowledge, and encouragement I received.

In the field of marketing, you don't always get to choose your clients – such is life.

Very good at self promotion -- as reflected on their site and steady use of social media and consistent posting on content. The creative staff are good overall with a few stand outs in the areas of brand design and group creative leadership. The "transformation" content creates a gravitation to the brand and is a valuable asset. The staff is full of smart, nice people.

Unfortunately, the company is a turnstile of turnover. Constant recruiting for new "bodies" to do the fast-paced, grinding work pace required by management pressure placed on healthy profit margins. The mid-to lower level staff pay the price with little let-up in the grind, or a "letting go" of them -- sometimes in multiples -- when the cyclical project workload inevitably ebbs. Also, a revolving door of creative mid-mangers or directors that are swept into the shiny, well-groomed, environment only to be let go 6 mos - 16 mos later. Instead of developing employees, a trade in for a new model is the approach. Woefully behind in digital capability. Most of the digital capability is purchased via freelancers and/or outside partner firms -- not grown within. Oddly, non-transformational for company that creates and executes brand transformation.