All that data - Customer Generation MVF Employee Review

Hello I appreciate you taking the time to leave this review because I would have a real problem with people thinking these things about our business, but by leaving a review you give me a chance to respond and hopefully put you (and any others reading this) straight. The two things I want to address here are your comments around MVF marketing tactics and our handling of user data through the customer generation process. We do run marketing in categories providing products and services for 50+ demographics, like laser eye surgery, hearing aids, walk in tubs and funeral planning. We do this following a set of business conduct principles and by working with clients who also follow these principles. In fact, we’ve recently rolled out even more training about best practice marketing and responsible marketing. This is something we are firmly committed to. Our marketing (like all marketing) aims to highlight the benefits of the products and services we promote. In terms of the data we collect, we generally ask for people interested in those products or services to provide their age, gender and location so we can find out if we have a suitable supplier, then we ask for their name, email address and phone number so they can be provided with a quote. We match users with suitable suppliers who can meet their needs, given the information they’ve provided. It is then up to the customer to choose the supplier that best suits them, or to continue their search. Our teams take compliance to marketing and data protection regulation seriously; we mark all our landing page articles as advertorial, our privacy policy is linked on each page of our forms, we include detailed information about what will happen to users data if they submit the form on the submission page and we send every successful customer enquiry a follow up email outlining what happens next. MVF works with some of the world’s leading businesses across the globe to help them find new customers, and we provide customers with information about products or services they are interested in before connecting them with a supplier who can meet their needs. Our model is pay per lead, so it doesn’t make business sense for us to ‘harvest customer data’ and send it to clients - if the lead doesn’t qualify, we don’t get paid. It’s in our best interest to make sure our marketing is credible, informative and accurate, that the customers we generate are high intent prospects and that their user journey is as seamless as possible. Your review shows that you weren’t made clear on all of these things while you worked at MVF, and for that I do apologise. If you have any suggestions on how we could better communicate this to all MVFers so they can be proud to work here I’d appreciate it if you could make contact via LinkedIn. Ange