Supportive colleagues couldn’t make up for the Culture - Retail Sales Associate PURESEOUL Employee Review

1.0
26 Jun 2026
Recommend
CEO approval
Business outlook

Pros

- The people were the best part of this job. - I worked alongside hardworking, supportive colleagues who actually cared about delivering a great customer experience. We supported one another through difficult days, and those friendships were the biggest positive I took away from the role. - The products are exciting, and for anyone interested in K-Beauty, there is real potential in the job itself. Unfortunately, in my experience, the people working hardest to make the business successful were not supported in return.

Cons

- This was the most stressful retail environment I have worked. - The workload wasn’t the issue, the workplace culture was. - Communication often felt inconsistent, with new expectations introduced at short notice and existing processes not always followed. It became difficult to feel confident when expectations seemed to change regularly. - Over time, I found myself constantly worrying about making even small mistakes. Instead of feeling supported to learn and improve, I often felt anxious about getting things wrong. Looking back, I underestimated just how much this affected my confidence. - The feedback process also lacked consistency. Regular communication would have made it much easier to understand expectations and develop with confidence, rather than receiving significant feedback after long periods with little communication. - I also found it difficult to raise concerns. In my experience, employees did not always feel comfortable speaking openly about day-to-day issues because it often felt as though concerns were not received constructively. - Training was another area that needed improvement. Employees were expected to support customers with complex skincare questions despite receiving limited formal product training. This often placed staff in difficult situations where customers understandably expected more expertise than employees had been equipped to provide. - Support during challenging customer interactions also felt inconsistent, leaving employees to manage difficult situations without the level of support that would have benefited both staff and customers. - After moving into another retail role, I realised how different a healthy workplace can feel. My current employer places a much stronger emphasis on communication, development, teamwork and health and safety. Within a short period I have received regular feedback, encouragement to progress and genuine support from management. - Something that really stood out to me was that my current managers noticed I sometimes second guess myself despite receiving positive feedback. I recognised it too. Looking back, I realised how much confidence I had lost in my previous role. Former colleagues have even commented that I seem noticeably happier since leaving. - That has probably been the biggest lesson for me. I left believing I simply wasn’t suited to retail. My current experience has shown me that retail wasn’t the problem…the working environment was. - The staff turnover during my time with the company was noticeable, particularly for such a new business. Many talented people left after relatively short periods, which I believe is something leadership should take seriously if they want to improve retention.

Explore other reviews about PURESEOUL

3.0
15 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Staff are so lovely and job can be fun

Cons

Can be slow and boring Micromanaged by HQ Double standards and power trips from management

2.0
11 Apr 2026
Recommend
CEO approval
Business outlook

Pros

amazing coworkers, working for something i have a real interest in (korean skincare + makeup), customers can be really fun to talk to and it’s very fulfilling when you feel like you’ve actually helped them.

Cons

supervisors + head office are on a power trip 24/7, constant negativity from them, hypocrisy (phones not being allowed but supervisors constantly on their phones, prohibited from talking amongst ourselves on the shop floor even during quiet times but supervisors chat constantly]. head office do not see us retail sales assistants as human beings. always getting stricter + enforcing more ridiculous rules. they speak [through email] incredibly rudely / with entitlement over the simplest of inquiries. staff are expected to handle shipments ourselves when a lot of them are petite and young + supervisors don’t handle much of the workload - this is passed onto assistant supervisors and mostly retail sales assistants. complaints towards management are dismissed / not taken seriously but sales assistants will receive warnings for the smallest things. we have no security and will be blamed for thefts that may happen in our sections [how can we control everything?]. long hours on feet constantly = back, leg, feet and shoulder pain. can’t participate in promos as staff for a period of time / sometimes can’t use our discounts for promos [what is the point of the discount then]. not informed of promos in advance. lack of information + just expected to have all the knowledge in the world.

8
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