Needs legitimate leadership. - Marketing Pattern (NY) Employee Review

1.0
31 May 2023
Recommend
CEO approval
Business outlook

Pros

Summer Fridays year round. Lots of owner mentality and a very “we can solve anything” spirit.

Cons

Inexperienced executive team who are very focused on their own PR and personal brand building vs. true growth for the business, its portfolio of brands, and its employees. Too great of an emphasis is placed on brand acquisitions, resulting in questionable decision making while also diluting and diminishing once solid brands. Lots of nepotism here as founders are very quick to provide roles and consulting opportunities to those in their personal networks instead of trusting, empowering, and supporting those who they hired for their many years of outside expertise. Often resulting in restructuring, layoffs, and a reliance on an army of offshore contractors. In addition to their inexperience in operationalizing brands, founders are often in disagreement with one another resulting in unclear roles and responsibilities, and general lack of clarity.

Explore other reviews about Pattern (NY)

5.0
4 Jun 2026
Anonymous contractor
Recommend
CEO approval
Business outlook

Pros

Work-life balance, nice people to work with, great tools

Cons

Limited growth opportunities, low compensation, the lack of company benefits

4.0
2 Nov 2023
Recommend
CEO approval
Business outlook

Pros

Pattern is truly a unique and special place to work. It is no easy feat to acquire multiple companies and merge them into your ecosystem, and the founder's strong background in brand from their agency days means they know a good company with potential when they see one. Post-acquisition, you get to carry the torch and help to continue to build and propel these cool DTC brands into their next phase of growth. It is a fast-paced, ever-changing environment, and no two days are alike. That is what I loved about my role there. Working there is enriching if you are up for the challenge. Like most high-growth startups, they have had to make their fair share of changes to set the company up for success. With change comes opportunity, and the team they are building today will successfully seize the opportunities ahead. I thoroughly enjoyed contributing to their story and connected with some wonderful people who will be a part of my network forever.

Cons

The remote first culture is excellent from a flexibility standpoint but is challenging in keeping everyone aligned and marching towards the same priorities. They have put a great structure in place recently and are making strides to ensure better visibility across the company. Managing all of the different consumer brands is challenging from a prioritization and focus standpoint, but it also is what makes this company a unique and engaging place to work.

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