Pros
The PickTrace team is stacked with hard-working, super smart, talented, and fun individuals who all make our work environment enjoyable (ping pong tournaments, donut Wednesdays, and team lunches are just a few highlights!). In addition, the co-founders are awesome -- they grew up on a farm themselves and know the industry, language, and technological needs of our customers better than anyone. Their energy and dedication to PickTrace's mission and employees is contagious. The product itself is also providing a "need-to-have" modern solution to farms and fundamentally changing the ag industry, saving a ton of time, resources, and money. Finally, more than anywhere else I have ever worked, PickTrace has given me the opportunity to work autonomously and create processes/procedures from scratch, which keeps me challenged and engaged.
Cons
If you haven't worked in agriculture before (like myself), there's a bit of a learning curve to picking up the lingo and needs of our clients, but that can be said for any new industry you're entering.