Unreasonable hours, inflexible management style, egocentric and inexperienced senior leadership team who get most of their strategies from copying other businesses or incorrectly implementing growth hacking principles with very little success. This leads to constantly moving staff into new roles on a whim. The company has an identity crisis and tries to emulate leading Silicon Valley tech companies, but they are a poundland equivalent. A senior manager claims she was instrumental in achieving success at a former company, but is a rotten apple who fills her time in a sycophant/narcissist relationship with the co-founders.