Great Potential, Squandered By Horrible Management - Manager Snow Peak Employee Review

1.0
23 Aug 2023
Recommend
CEO approval
Business outlook

Pros

The team is made up of some incredible, passionate, caring and talented individuals. The product is and brand is top notch. Brand mission and ethos is easy to get behind. There’s a lot of opportunities to contribute and grow one’s career experiences.

Cons

All of the incredible potential the company has is continuously squandered by the incompetent and unproductive “leadership.” Upper management is totally disconnected from the business, yet holds the keys to the kingdom; managers aren’t allowed to lead their business unit, as they get constantly overruled by senior leadership, and the expertise and abilities of managers aren’t leveraged at all. Overtime, the US branch has lost its autonomy and we are basically being asked to replicate the approach taken by the parent branch (in Japan) in the NA marketplace. Being a Japanese company, the management and culture is wrought with prejudice; no matter how strong one’s performance or contribution is, unless you’re a man or Japanese, you won’t be allowed to be successful. In May of 2023, the company performed their first “work force reduction”, and the direction from the CEO in Japan to the US executives was to trim “15 percent of head count”, instead of targeting a reduction in salaries by a specific percentage or dollar amount. Underperforming and non critical employees were kept, and long-tenured and strong performing employees were trimmed; the former were Japanese or men (or both), the latter were largely female, BIPOC, and LGBTQ (or a combination of these three). In addition to this, the senior management just continues to make horrible business decision after horrible business decision.

Explore other reviews about Snow Peak

5.0
28 May 2026
Recommend
CEO approval
Business outlook

Pros

Excellent quality gear, the warranty is actually honored, and the knowledgeable staff is exceptional!

Cons

The prices certainly match the quality, and the limited reduced-price items are few and far between.

3.0
19 Aug 2024
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Excellent co-workers, everyone who works middle-management or lower are great humans who care about each other. Many of the managers will fight for their team. - Cool product and culture, lots of perks from working at a business that owns a luxury campground and restaurant. - Lots of opportunity to learn new skills, internal promotion is big here and it's easy to move up.

Cons

- Management constantly bends the knee to the demands of Snow Peak Japan, and the Japanese management doesn't understand the U.S. market or business needs. - Can be difficult to get the support you need from other teams. Teams can be very siloed and communication isn't always the best. - Many employees are asked to do work outside their title or job description, often there is no adjustment in compensation. - Turnover and burnout has been high the past few years as the business has struggled to find it's balance.

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