Pros
Social Kapture has a fun, upbeat, and exciting company culture that is an absolute pleasure to be around. I love the flexibility of the hybrid work schedule. The upper management for the digital ads department was great to work under, always made my input feel valuable, never micro-managed me, and gave me the creative freedom to experiment in accounts as I saw fit. Annette and the rest of my co-workers were awesome to be around. The atmosphere was generally pleasant, and I never once felt any signs of office politics or drama. If you value company culture, inclusion, and atmosphere heavily, then I think you'd love Social Kapture.
Cons
Speaking for the paid ads department, the actual work itself gets repetitive FAST, especially considering there are so many client accounts that all generally require the same, cookie-cutter approach with templated ads and copy from the ad copy team. Low ad budgets combined with the limitations of Fair Housing and conversion tracking meant reporting on performance metrics like CPC and CTR and it was honestly hard to feel like I was having an impact on clients. Also, if your goal is to eventually move into some B2B/DTC performance marketing role, you may want to look elsewhere. You won't really be picking up on any skills that will translate to that type of role considering the limitations of Fair Housing and the vast differences in running ads for multi-family vs something like DTC eComm. This role really shines for someone with 0-1 year of experience with paid ads, looking for an entry-level position. If you've got more than that and you come from a performance marketing role, I'd skip this role.