3.0
30 Jan 2026
Current employee
New York, NY
Recommend
CEO approval
Business outlook
Pros
Great people work at this company.
Cons
Leadership doesn't communicate well and processes change too frequently
Explore other reviews about Sparks
5.0
4 May 2026
Former employee, more than 1 year
Philadelphia, PA
Recommend
CEO approval
Business outlook
Pros
Lots of layoffs after the acquisition
Cons
Good work-life balance, benefits, and a very good company culture.
3.0
8 Dec 2025
Anonymous employee
Current employee
Recommend
CEO approval
Business outlook
Pros
A great company with a great reputation. Good client list. Those who were at Sparks before 2023 are the ones to know.
Cons
Getting bought by Freeman was the worst thing that could have happened to this agency. Strong leaders are neutered (if they even stick around). We haven't had a CEO in months. The new leaders are the dusty old ineffective ones from the dissolved Freeman agency. They bring in their old methods and then wonder why things stop working correctly. It's a shame. Now it's like working at an old hotel and everyone wonders why no one visits anymore.
3