Focuses too much on design and optimizing certain flows. Normally it is okay, but the product is maturing, and more efforts need to be done at new product offerings instead of repackaging existing product differently. Another thing is most companies are now AI first, and it will become a commodity in about five years, Spokeo should keep an eye out. Also, talk to customers. One of the benefits of B2C is that you have direct access to customers, which Spokeo can do better at