The biggest challenge is trying to break through the noise in the market. StackState is the only company really talking about topology as the key to observability because they're the only company that has really cracked the code here. For most buyers, it's a new idea that they have to wrap their heads around so there's a lot of evangelism work required.
It's an early-stage company, and it comes with some of the drawbacks you'd expect. We compete against much bigger companies, and there is pressure to perform at a high level and move fast. There are a lot more things to do than there are resources to get them all done, so establishing and maintaining priorities is a constant challenge. Also, there are also two main centers geographically speaking -- on in the Northeast US (Boston area mostly) and one in the Netherlands. The distance and time zones differences create some typical coordination challenges. Lastly, the product is very powerful and flexible but not totally mature. There are plenty of big customers who use it successfully in production, but sometimes there is complexity and effort in making it work perfectly in large, diverse environments.
