Pros
The hiring staff made clear the career focus of the organization, and that Sweetwater views its roles as more than just a job. I’ve found this to be abundantly true. Of the several managers I’ve had, I’ve never felt as if any of them has been anything less than fully invested in my personal, professional, and career growth. I cannot understate the extent to which the on-campus perks and amenities are top-notch. Things like the on-site salon, medical clinic, and fitness center (with free access to on-staff personal trainer!), have all saved me countless hours and dollars. Furthermore they speak to the extent to which Sweetwater looks after the health and well-being of its employees. Through recessions, pandemics, and bringing on a PE partner, Sweetwater has not lost its heart for serving the music & audio community. In a world where private equity is almost always the death knell of a thriving culture, I’ve been pleasantly surprised by the fact that, at least from where I sit, this has not been the case for Sweetwater. The campus, culture, and workforce, continue to be an anomaly in this industry. Nearly a decade in, I’m grateful to be able to say that I work alongside some of the most brilliant, humble, talented, conscientious, and ambitious people I’ve ever met.
Cons
From what I’ve observed, one’s career at Sweetwater, and life in Fort Wayne as a whole, are very much what one makes of them. Much like Disney, the “magic” of Sweetwater comes in large part from a staff that, as a whole, demands the best of itself every day. Entitlement needs to be checked at the door, which can sometimes be hard for highly ambitious people. Conversely, high effort is expected across all departments, which can sometimes be difficult for those who aren’t competitive or achievement oriented. Fun & excitement don’t jump right out at you in Fort Wayne. It’s abundant, but needs to be sought to be found. I’ve seen peers start everything from clubs, groups, and music festivals. If it *does* exist in Fort Wayne, you may have to search to find it. If it *doesn’t* exist in Fort Wayne, you CAN make it. You just have to actually put in the effort to make it, which can understandably be difficult for some. Lastly, if moving to Fort Wayne with a family or significant other, it can often be difficult if not approached as a team. I’ve seen several employees make fast friends, and find tight-knit community with the hundreds of others they meet, who all share the same passion for music and audio. All the while, the family, significant other, etc. may feel isolated for not having the same. While Fort Wayne is an incredible place for families, it’s important that effort be taken to ensure sure that the fit is good for all involved.