Supportive management that encourages growth.
Great work-life balance and flexible hours.
Opportunities for skill development and career advancement.
Positive work environment with friendly colleagues.
Collaborations between Academics and Industries
Work with the latest technologies
Collaborate with smart people
Cons
The borderline between research and development is often not well defined.
You might end up doing a lot of development if you are a researcher.
Some of the industry collaborators are there just to pass time.