Pros
To add to a common theme: there are a number of truly exceptional staff members: exceptional in their talent, dedication and empathy, and from whom nobody could ask for more as colleagues. There are few other small companies that provide the opportunity to work on relatively unique and interesting products, and the breadth of things to learn while working here is unusually large. Exceptionally good branding, digital, and product design - the company punches way above its weight in this regard, and this is valued and upheld internally. Equipment/IT and general office management is very well executed for a company of this size.
Cons
Against a background of high staff turnover and unrealistic company targets, staff - particularly junior staff - are encouraged to work long hours and to make the business and the work a core part of their lives, for no additional reward or acknowledgement. Those who manage to pull through end up digging their own graves - "exceptional" overwork becomes the rule due to the founders' inability to see that this is not a sustainable way to run a business. Numerous talented and capable "buffers" were hired in recent years to try to mitigate the operational and managerial failings of the founders, but they were driven or pushed away when it became clear that they were undermined or otherwise not empowered to make the necessary changes. Extensive lip service is paid to wellbeing, inclusion, and even work-life balance, but this flies out of the window at the first sign of stress or pressure: instead, these platitudes become another tool with which the founders can gaslight the employees into believing that staff wellbeing is in any way a priority. Similarly, the company "values" are used as bludgeons for getting the founders' way in almost the same breath that they are used as examples of a positive culture. Name a toxic startup trope - you will find it alive and well here.