Poor leadership. Toxic. False promises. Advice: Use this place for what it's worth and run - Anonymous employee Terakeet Employee Review

1.0
26 Jan 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Work with some great brands. Beer bagels and swag. Some genuinely good/smart people.

Cons

-the egos at the highest levels of this company make it nearly impossible to ever get a truthful, forthcoming answer about anything that doesn't ultimately position them as superior and unable to fail. (ie. the layoff that wasn't a layoff.) The last thing this company will do is make a decision that could put existing revenue/ clients at risk. If these people were supporting client work that was providing value and keeping dollars coming through the door, a mass reduction of an agency workforce wouldn’t have occurred, period. Link building the right way isn’t spamming people. It requires a different approach, skill set and process (it’s called PR). This is not a cutting edge concept but it is for executive leadership who have no marketing expertise to speak of. A strategic pivot is another way of saying your misguided approach is no longer effective. Which has caused client unhappiness and departures. And now you need to do smarter things with less people. I’d say that is the definition of a layoff. But whatever makes the executives in charge of floundering revenue sleep at night. -it's truly embarrassing just how low the pay is at all levels. people are made to feel like they are lucky to have the job and overwhelmed with the toxic positivity that everyone here references as a means to distract from fair wages and transparent paths. I can confidently say that almost everyone I know that has left Terakeet is WAY better paid, more respected and in general, happier by achieving true work/life balance. And when I say paid more, in some instances 2-3x more in compensation. Forcing these people to look back at their experience here as a great stepping stone but one they gladly hopped from to get to a better place -- financially and mentally. I'm not saying don't work here. Do it, use it for what it is for 18 months, and then sail into the sunset to do better things. Not all workplaces are like this. I know, because I worked at a few before working here. Those that don't have that experience normalize it all -- the good, the bad and the very ugly. - the founder has basically created a self-identity that is a pre-2009 silicon valley executive in all of the worst ways. Watch: WeCrashed. Leads with fear, driven exclusively by ego and greed. Constantly dangling the carrot that those dollars will eventually be shared with you but never are. Beer, bagels & swag over respect and fair compensation. Instead of defending the work of the team with difficult and sometimes downright abusive clients, the response is "whatever it takes to keep the money coming through the door" at the team's expense. Work harder, even if we're at the brink and it's not something we truly believe will get results. They talk down about traditional 'agencies", but you know what those have? Clear, defined roles, a crystal clear career path that doesn't change every 6 months due to 'restructuring' and executives who have their team's back behind closed doors and are also incredible practitioners of their craft. If you're seeking those things, look elsewhere. -Not saying anything new here, but to say that some of the work done by the rep business is immoral and highly protected, even within the walls of this company, is an understatement. But it's helping people...? (Lawyers say the same thing when they're representing the scum of the earth, because: innocent until proven guilty. Draw your own conclusion.)

Explore other reviews about Terakeet

5.0
28 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Amazing benefits, great coworkers, flexibility and work/life balance

Cons

Nothing for myself personally – it is fast paced, changes often internally with org structures and processes; you have to be able to be flexible and adaptable.

4.0
13 May 2026
Recommend
CEO approval
Business outlook

Pros

Great environment, collaborative, great benefits, 401k with match and a roth option, interesting work, incredible teammates, transparent communication, people give credit where credit is due, and mostly genuine individuals in leadership. We are given access to a lot of tools to support our work. If you enjoy the chance to use AI, this is a good opp for you. All in all, not sure what more a reasonable adult could want out of an employer.

Cons

Nothing all that specific to Terakeet. Comp could be better. You've also got the usual disgruntled people/few bad apples who blow things out of proportion, which can sometimes bring down the atmosphere. It might be irritating if you happen to have one of those people committed to being a problem/negative on your team, but I think most people here are solutions-oriented and just want to be really good at their job.

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