It's all in the name. - Anonymous employee The Cools Employee Review

- ability to take on many different roles and experience different parts of the fashion and online publishing worlds - great LES, downtown location - Upbeat and fun executives - Flexible vacation and personal time - Creative environment - For self-driven people; you can make what you want out of your position

- Because a small startup, can lack some organization - Shifting business strategies

Great soho location. Also, a lot of good employees there...too bad they're extremely undervalued

I would really recommend against working for this company! Unless you are completely out of options... The execs do not value their employees. This is the total opposite of the startup culture. If you're looking to work in a great startup environment, this is NOT it. You are expected to work long hours (10+hour days)...and there's constantly a culture of quantity over quality. THe place is ruled with fear... I have a collection of threatening and unprofessional emails sent from the execs to various people of the company...its kind of a running joke. The mood is always grim, as if anyone at anytime can leave. Turnover is VERY high at this company. The only great thing is there are some really great people working here, and we have the mentality of 'we're all in this together" and that's the only thing that makes the days bearable. Also... there's constant micromangement.... execs want to know what you're doing all the time. You spend so much time working on recaps and recap meetings, that you don't have time to do actual work!