Pros
- Mostly good (capable, empathetic, kind) people at the working level - perfect for those with less experience as most colleagues are nurturing and willing to mentor and even share workload. - Quite diverse clients and opportunities for IMC projects that go beyond traditional PR. - Opportunity to gain experience in the industry (PR & tech) super quick, in agency environment. - Open communication and feedback system at working level.
Cons
- Stretched at every level from AE to SAM. Management seems to be rather tone-deaf to the pressures at working level. It's easy to brush it off as "just agency culture" but you lose good people due to high turnover rate. People are really only staying for the people. - Low pay for the hours and intensity demanded. Not sustainable for health & mental health. - Weird obsession with 'visibility' - those who play the game well / get in the good books of management climb much faster. - Can be a bit micro-manage-y. But good for fresh grads.