The sad story of another retail dinosaur withering into irrelevance due to lack of leadership and vision - Store Director Tourneau Employee Review

Note, this was before the sale to Bucherer, but from what I understand, incredibly, many of the executives remain. Although the world of luxury Swiss watches has never been one to be at the vanguard, Tourneau has continually reaffirmed itself as the Sears of the watch world through its unimaginative and directionless ideas. A clear example is the following: after years of clamoring for a CRM system (that's right, Tourneau as of 2017 did not have a CRM system!) the executive team's response, lead by the head of HR for some reason, decided to implement a 'sales book' initiative where each sales person would literally write (as with a pen) the clients information in an actual book. So the company's most important data was being stored in disperate books, across 20 odd stores, one for each sales person. This books would often get lost or misplaced. The books of course could not be cross-referenced with purchases stored in some archaic software which many struggled to use properly. With some technological innovation and first principles approach to tackling retail's current landscape, the company, coupled with its great people may be able to avoid irrelevance.