Pros
I am asked everyday how I am doing and if I need help to get over barriers. Leadership is experienced and well-trained. They believe in people first and that means customers, employees and even vendors. The communication is exceptional for a hectic start-up. Leadership doesn't pretend to know everything and are open to well thought out, data driven ideas which is hard to find in the tech industry. The benefits are fair and as the company gets more established, I can see them wanting to continually improve them as we grow. It is part of the value system.
Cons
As it is still a startup, priorities can change quickly as well as routines. This is expected and a little bit of the allure of startups. You have to like making a path and establishing something from scratch to appreciate it.