Pros
Sense of community with colleagues, and the public as you will see repeat custom. More than just retail- giving expert advice. The stores are generally relaxed in pace depending on location.
Cons
The company attempts to be perceived as a reputable shop anyone could go to for professional information about vaping, differing itself from other vape shops - yet it is ran just as poorly. Nepotism, infighting and mismanagement are commonplace. Head Office treat the workers who keep their business running, and are the face of the company to the public, like robots - forcing them to stand for an entire nine hour shift. Any kind of feedback given must be within 'corporate mandated positivity', you are not allowed to voice any options or feedback that Head Office deems as non-complacent. The job is very simple and doesn't require overcomplication, yet staff are treated as if it's the military. The disconnection between Head Office and how the shops operate day to day is staggering - and their greed is palpable. Targets are shifted so that staff never achieve their bonuses. They are more likely to move management from other stores than allow for career growth through promotion.