Not sustainable - Anonymous employee Vertosa Employee Review

2.0
17 Sept 2022
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

They are good at attracting smart people

Cons

They don’t know how to allocate resources to build a long lasting sustainable business. They attract talented people but don’t know how to use them or retain them. The wrong people are given VP titles and true leaders are laid off. They want to operate like a big corporation but they are still a startup. Too much time wasted on meetings and talks and nothing gets done. Plus they have a bad reputation in the industry and known for poor scientific approach to innovation.

avatar
Vertosa Response
3y
As the CEO of the company, I very much take pride in the notion that we are good at attracting smart people. For me, that's the first step in running a good business. I appreciate the comment. As far as resource allocation goes, I should provide a little bit of insight regarding our business. We're a venture-backed company that has been around for over 4 years now. We found product market fit around our core business of ingredient technology and services for infused beverages and know that the true value we bring to the market beyond that is the trust and white-glove service we offer our partners. We've shown steady and sustainable growth in this category, and continue to do so even in challenging economic times. In addition to that core business, we are constantly iterating and running experiments to see what other growth opportunities we can address or uncover. The cannabis industry is unfolding before our eyes and there will be some successful experiments and some failed experiments. For the first year of our business, there were many people that said our entire approach was a poor allocation of resources. I'd like to think we proved that wrong. When it comes to retaining talent, we've had VERY few people leave the company on their own volition, and none or which we sought to retain. To be in the cannabis industry and have several employees celebrating their 2, 3, and 4 year anniversaries is actually quite a feat. We were identified as one of the best places to work in 2021 by MG Magazine. Truthfully, I take offense to the comment about our VPs. At the time of the original post (September 2022) and the time I'm writing this (October 2022), our VPs are Mike Torrey, Lauren Tamburro, and Ryan Pinsky, as well as our EVPs, Cara Newkirk and Lisa Raja - all stellar teammates that have more than earned their position in the company and continuously receive positive feedback both internally and externally. Too much time wasted in meetings? Sure, I'll accept that, and some managers have been more guilty of it than others. It's been a challenge to work around ever since we entered this remote/hybrid work environment. It's a WIP! But nothing getting done? We're a team of 30 operating across 15 US markets and Canada, working with over 120 brands, and an equal number of supply chain partners, and were highlighted by Forbes this year as one of the 42 companies to watch in the space. As for reputation... we'll take this into consideration but encourage anyone reading this to seek a second opinion. Finally, I'll acknowledge that we've not always had the best representation on our front lines. We've always tried, but it is hard to grow and scale successful teams, especially in this space. We're all learning to be better at different scales of business. Several of those roles were removed at the same time as this particular poster. Luckily, we've made some significant changes and I'm extremely confident in the team that we have in place at the moment, but it is constant work to ensure we're at the top of our game. Thanks for the opportunity to reflect and respond. If anyone would like to discuss this further, please feel free to reach out to me at any time. - Benjamin Larson, b@vertosa.com

Explore other reviews about Vertosa

5.0
7 Nov 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great pay, great benefits, and an amazing team!

Cons

None from what I see.

5.0
7 Oct 2025
Recommend
CEO approval
Business outlook

Pros

So far, my experience at Vertosa has been excellent. It’s truly exciting to be part of such a dynamic and disruptive industry. Vertosa stands out as a field leader in developing and commercializing emulsions of functional ingredients, including cannabinoids, which are the key enablers of a new and rapidly growing functional beverage sector. The company genuinely cares about its employees. From excellent medical insurance to daily lunches and frequent social events, Vertosa creates an environment that supports both professional growth and personal well-being.

Cons

Nothing really. Parking space is limiting. Sometimes you need to park you car on street.

See reviews by: Helpful|Rating|Date|All