Pros
You may have read a classified ad and been lured by promises of working with an incubator, with a tech startup, with a cutting edge company. This is all false. This is what they have to say to get people with the skills they need to join their company. Once you are through the door - you will be marketing title loans and other shady loan services. And the sad part is, it isn't even the loans themselves, you will be working on websites that collect leads that will be sold to other companies. The pro of this is - in terms of SEO marketing, this is the nitty-gritty. This is the daily duel. And when ownership is up for it, it is a lot of fun. When ownership stops caring about the battle and just wants to make more money - it turns into a grueling death march towards black hat SEO. PBNs? You bet! Some guy promises he can somehow insert brand terms into Google autosuggest? Throw money at him! These are all the pros, mind you, because if you are in the digital marketing business, you need to know about these things.
Cons
It is a grind with no light at the end of the tunnel. They like the keep shaking things up, twisting and turning the structure every six months or so. You can be a manager one day and nothing better than an intern the next. (And vice versa). One day you may be told you are getting a raise, and the next day they will take it away. Currently, the market for title loans is circling the drain. Google has pulled the plug on Payday Loan ads and the high interest rate title loans is soon to follow. There is no Plan B for etech. When given opportunities to expand into other (admittedly less lucrative) areas like lead gen for trades/crafts, it was shot down because it involved too much person-to-person contact.