Goodiebox Reviews

2.6

34% would recommend to a friend

(43 total reviews)

Rasmus Schmiegelow

43% approve of CEO

26% positive business outlook

Goodiebox has an employee rating of 2.6 out of 5 stars, based on 43 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Goodiebox employee rating is 28% below average for employers within the Personal consumer services industry (3.6 stars).

Reviews by job title

43 reviews
1.0
10 Dec 2021
Recommend
CEO approval
Business outlook

Pros

The products, the boxes are nice

Cons

Where to begin. Most severe above all, was that this company was not paying my health insurance contributions "because it was too complicated." I am out of the company and still dealing with this. -"Happiness Company"- promotes toxic work culture. "Everything is great all the time" when in reality people are crying in the office, having mental breakdowns. -I was terminated with absolutely no reason given. Despite a number of successful campaigns, establishing a successful non-subscription revenue channel, pushing growth in each channel. This is likely because I refused to work late into the night and tolerate people shouting at me in person and in all capitals over slack. -Creative team is completely disconnected with sales efforts. The creative team "wants to go to Cannes" with their video productions, but in the time I was there not one single box was featured in the campaigns, meaning hundreds of thousands of euro are spent on creatives which have no effect on sales whatsoever- when actually sales-oriented campaigns are extremely overdue. -Even the benefits are wrapped in downsides. Daily lunch only applies when you're in the office which is closed due to corona. -Briefings are the absolute worst part of the company and change constantly. Sands shift and if you're not the one that participated in the change you're left out to dry. -Employees driven to madness with too much responsibility, too much work. I saw employees crying in the office within the first weeks of work. ZERO resources available to you when you're given a task or want to take up a project. You cannot even build landing pages here. -ZERO tech resources available. It's impossible to get a tracking pixel for anything. In my time there, the whole tech team was fired, hired, and quit within 6 months. -Zero company vision for direction. No OKRs. No focus. Internal company values are flimsy and nothing created to sustain company culture is upheld. -IT is non-existent... currently C-suite employee is managing IT tasks? An IT manager joined and left within a month. I signed nothing for my technology. I feel really lucky that nothing ever went wrong with my tech or I feel I would've been in a terrible situation. -Archaic tech infrastructure meant that the website was migrated months before the whole old platform was switched off. The same is true in the tech stack. There is NO INTERNAL CRM SYSTEM. Mails are set up manually in autopilot which fails constantly. Member benefits were pulled out from under them because it wasn't supported in the new platform and this is causing intake to TANK. -The overall working atmosphere is so stressful and is not conducive to productivity at all. This results in people joining and leaving within 3 months. I watched 50-60 people turn over in this company in 6 months, and I think the entire company is about 120 people.

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Goodiebox Response
4y
I don’t know how to respond to this because there are so many wrong conceptions. I can’t take away your feelings regarding your time in Goodieobx that did not end as you wanted but making claims to unlawful behavior is really not cool and also illegal and we will not let that stand. We dissociate from your claims that Goodiebox is discriminating employees for our Pension and Health Care. Every employee in Goodiebox is enrolled in our pension and health care after 3 months of employment and we have never discriminated against anyone to join nor had a case regarding this. Second, it is illegal in Denmark to terminate an employee without cause. The reason for your termination can be found in your termination letter. It is never easy to let people go and we don’t take lightly the fact that sometimes we need to say goodbye to good people. If you really think you were terminated on false grounds or did not understand your reason for termination I would advise you to get legal help and make your claims in a lawful way. //Marlene, Team People and Culture
1.0
7 Oct 2020

More like a cult than a workplace

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I now know what a toxic workplace looks like, and I will make sure to avoid companies like Goodiebox in the future.

Cons

Working at Goodiebox was one of the most absurd work experiences of my life, hands down. I got a bad feeling about the company initially but didn't go with my gut and ended up accepting the job. It turns out, I was right. I was offered a job that sounded great and matched my experience level on paper. After only a few days, it became apparent that nothing I'd been promised was true. I noticed a few interesting patterns while working here. First off, most employees were underpaid; in many cases, this was due to many employees being from foreign countries and them not knowing about the average wage level in Denmark. This in itself was extremely low of the two founders. Additionally, many employees had been sold on the idea that once they'll prove themselves 'valuable enough' to the company, they'll be able to climb up the start-up ladder and get a pay raise. This very rarely, if ever, happened. Which leads to my second point: the company's two male owners would give young women senior titles for manipulative reasons. These young employees had usually just graduated or had very little work experience under their belts. In return, these employees had to totally sacrifice their personal lives to work here. This meant working round-the-clock and on the weekends for free should their bosses ask them to. You couldn't say no if you wanted to keep your job. This was absolutely horrifying. My impression is that the company is extremely disorganized and run by people who have no idea what they're doing. This doesn't really surprise me as narcissism and workplace bullying run rampant at Goodiebox. Competent leaders don't create, sustain or encourage a dysfunctional work culture, period. My advice to those considering a job at Goodiebox? Know your rights and your inherent value as a human being. Because it has nothing to do with jumping through hoops day after day or pleasing incompetent middle-aged men until you're blue in the face. Also, check out Netflix's Holy Hell and Wild Wild Country docuseries. If you like what you see, only then go for it.

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Goodiebox Response
5y
Thank you so much for taking the time to share your experience. I am very sad and deeply moved reading your words and I want to give my deepest apology to you for having to leave Goodiebox with those feelings. Nobody should feel this way and particularly not after working at Goodiebox. I am particularly sad because I believe something went terribly wrong somewhere as I can not recognize Goodiebox and our team in your description. That is not in any way to take away your feelings. I trust every word you write and I believe every feeling but I also know that is not how or why we created Goodiebox. Please, let me try to give some context on why. Since we shipped the first Goodiebox back in February 2012, we have had one clear purpose and one clear ambition: Building a happiness company and making people - our members and our team - happy as often and as much as possible. One happy moment at a time. However, being a happiness company does not mean that we are free of challenges. On the contrary, Goodiebox is a start-up and we are on a mission to change the world and that means travelling on a bumpy road with lots of challenges and difficult tasks for everybody on a daily basis. This is the start-up reality and it is different from most other older companies that are building on maybe generations of work. We don’t have that opportunity. Having this reality you could rightfully make the argument that we should also have the highest salaries in the world, but unfortunately that is not feasible. No startup can afford having higher salaries than more established companies. That is the premise for most start-ups. We need to be better and get more done with less than any of the established companies. Otherwise we don’t survive. In this context, we do evaluate salaries across Goodiebox teams/functions not only with other start-ups but in collaboration with external experts equipped to facilitate such comparisons. Based on their expert knowledge and our experience onboarding new teammates, we can say our salaries are not low in comparison to companies similar to ours. Having said that, there are areas of our business in which we continue to develop and polish in regards to pay – specifically within career paths which is a priority we are currently working on. Our ambition is to make our team members as happy as possible and getting a fair salary will always be a part of that. Just as important there is no difference in salaries for Danish and non-Danish employees. We have 27 different nationalities among our close to 150 employees and they are all fairly paid based on skills, experience and function and never on whether they are Danish or non-Danish. I feel both extremely proud and grateful for being fortunate enough to have many very skilled young employees who daily make a significant impact on Goodiebox and how we operate as a company. They are given a chance and they make the most of it and as a consequence of this they climb the start-up ladder gaining more responsibility, more skills and higher salary. What our team does every day is by no means easy and can also be chaotic from time to time but the ambition is always the same: We want to be the happiest company in the world – with the happiest team daring to inspire and empower people to live a happier life one happy moment at a time ultimately making the world a happier place. This creates amazing opportunities for everybody in Team Goodiebox. It also creates a constant state of change and a healthy dose of chaos. That cannot be avoided. So, we need and want our people to be exceptional and we do bi-weekly reviews on how our team is doing (anonymous reviews) and regularly have honest and transparent conversations on how things are going and how best to help our team members grow as Goodiebox grows. We always wish for our team to stay and develop as long as possible knowing full well that it can be challenging and that we make mistakes. But, we try to get better and better and we have already shared your feedback with our team so that we continue to develop to ensure that we improve and stay transparent so that we can handle situations like yours much, much better. Personally, I have made many mistakes in the past years and unfortunately I will most likely continue to make mistakes going forward but the happiness of team Goodiebox is my highest priority and I will continue to learn how we going forward can avoid other people leaving Goodiebox with the same feelings like you. Therefore I would also be very grateful if you could drop me a mail on rasmus@goodiebox.dk so we could have a talk and I can understand how I and Goodiebox can get better and how we ended up in this unfortunate situation. I would deeply appreciate that. All the best, Rasmus, CEO
1.0
24 Sept 2020
Recommend
CEO approval
Business outlook

Pros

Pretty office and that's it.

Cons

I don't even know where to begin. This company is rotten to the core. The fact that they dare preaching about "Me-time" and "Happiness" when they treat their employees like absolute garbage is a disgrace beyond measure. Everyone at this company is on the brink of burnout, working overtime daily with no compensation. Management is acting like a bunch of high school girls with an inferior complex, bullying everyone, and anyone who dares to criticize them. As an employee at Goodiebox you have two choices: 1. Join the cult and become a full-time bully. It's a "eat or be eaten" kind of situation. 2. Try to desperately hold on to your mental sanity while taking on the absurd amount of work they put on your shoulders, to the point of burning out. Goodiebox brags about their "Hyper-Growth" but fails to mention the inferno of suffering that's hiding behind their pink doors. I could write for hours about what a horrible workplace this is and you would still not be able to even imagine how bad it is unless you've worked there yourself. It's not okay to treat your employees the way that Goodiebox does, nor is it okay to use scarcity to force your employees to work overtime with no compensation. Conclusion: The "Good" in Goodiebox is the irony of the century.

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Goodiebox Response
5y
Thank you for taking the time to share such a detailed review of your experience working with us. We ensure you that your feedback has not gone overlooked and we have taken time to consider each point which has been addressed with our leadership team. We are disheartened to hear that many elements of your experience were disappointing, to say the least. We would like to take the opportunity to speak with you further to discuss if you’re comfortable. We aim to create a positive, collaborative and transparent environment for our team, and accusations of cruelty in the workplace are taken very seriously as that kind of behavior is completely out of sync with our values and will not be tolerated. We would appreciate hearing more so we can improve. Please reach out to our People & Culture team if you’d be willing to have a more detailed chat- our door is open.
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Glassdoor has 46 Goodiebox reviews submitted anonymously by Goodiebox employees. Read employee reviews and ratings on Glassdoor to decide if Goodiebox is right for you.