Extremely disorganised, lack of opportunities or clear direction
Pros
The IAB is capitalising on growth of digital advertising sector, and as long as the industry continues to grow the company will maintain its upward trend. Aside from that, they spend 15-20% of their turnover on treats for staff (like weekends abroad for all the company, or extravagant Christmas parties).
Cons
The company has lost several high-profile members in the past two years, now acts like a subsidiary of Google. There is a clear lack of direction and member dissatisfaction, with many of its 15+ councils now attended by fewer than 10 members (when it used to be closer to 30-40 each). Externally, the IAB started to lose credibility after its spat with Mozilla two years ago. Flagship events like Engage/Mobile Engage are losing revenue each year, with attendees migrating to higher profile events that provide better value for money (Advertising Week, Tech Stars, etc.).
