At a product development and management level the company is surprisingly narrow minded, stubbornly traditional and very stuck in their ways. This comes across as a visible negative or a resistive attitude to any kind of change from the very beginning. Teamwork and cooperation is just a motivational poster on the wall.
In a market that is increasingly dominated by both old and new comers Logitech and Razor, it is surprising to still see product strategies & road maps that are convoluted, complex, poorly understood and very often over engineered or designed. One egotistical management individual holds surprisingly far too much power.
A cohesive design and branding strategy is virtually non-existent and what is there is seriously outdated with no sign of injecting a fresh DNA or blood into the look and feel of the brand. As a result there is no cohesion with the marketing or online retail shop making the website and the product look like a time jump to a 1990 transformers era.