Onefeed Reviews

3.2

50% would recommend to a friend

(33 total reviews)

Richard Wyatt

50% approve of CEO

46% positive business outlook

Onefeed has an employee rating of 3.2 out of 5 stars, based on 33 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Onefeed employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

33 reviews
1.0
12 Jun 2021

The rust is deep

Recommend
CEO approval
Business outlook

Pros

Drinks fridge and a payday lunch. All other staff benefits have been removed entirely.

Cons

Onefeed perhaps had the potential to be a great agency, but the incredibly poor leadership from the MD has resulted in a withered husk. Slowly but surely, the business has shed massive amounts of staff, clients and anything resembling a culture. Dozens of intelligent and passionate professionals have come and gone through its revolving doors over the years, and left within quick succession due to poor business decisions, culture and lack of professionalism of the owner. A cursory look on LinkedIn shows in excess of 60 staff having worked at Onefeed in the past few years (not including those who were so ashamed of their time at the company they removed all reference to having worked there). This level of turnover is obscene - and is not simply explained away by the “we have high standards” response, as nearly all ex-Onefeed employees have gone on to work for more reputable agencies and flourished in their careers. Indeed, a group of ex-Onefeeders went on to create their own agency and have absolutely eclipsed Onefeed in terms of clients, quality of service, staff training, culture and growth - even recently winning a coveted ‘The Drum’ award for their high standards. It may sound unfair to place the blame of everything solely at the feet of the MD, but you’ll notice a common theme from the other reviews here: the owner isn’t interested in actually running the business, building a culture or caring about his staff and clients or even showing basic human courtesy. In his defence, he has never run a business before and has only ever worked in previous sales roles, presumably thinking he should run a business in the same way as a high-pressure sales environment a la Glengarry Glen Ross. I believe he may want to change things, but doesn’t know how to - so he has in the past hired members of staff and told them to “fix things". However, poor judgement and an inability to accept any constructive criticism means these people either make no effective changes whatsoever or break things beyond repair (as they don't know any better). Inevitably this person brought in to fix things leaves (or is fired). I have personally witnessed this happen 3 times and it looks like it has happened again recently. This causes senior members of staff to leave due to the poor working environment and massive instability. As a result you now have a diminished workforce and poor morale. To make things worse the remaining staff are now lumbered with even more accounts. Given these unmanageable workloads, standards and performance start to slip and clients leave - with the MD on many occasions publicly berating Account Managers for this. No self respecting professional will stand for this, so they end up leaving too - with the MD claiming "good riddance". More staff leave. Desperate, the business will recruit anybody to get “bums on seats”. Thus, a new wave of junior staff are thrown in the deep end with no training given (as there's nobody to train them), assigned accounts and left to sink or swim. Sometimes they will rise to the challenge, but more often than not they will end up leaving. Then the cycle begins anew - the MD will hire someone to “fix things” and EVERY mistake made over the past year is repeated. Onefeed has been lucky to have had many members of staff with previous agency experience, but any suggestions on best practices were summarily ignored by the MD. If even a handful of recommended processes had been put in place Onefeed would be in a much different place. Staff exit interviews have all provided identical feedback. You would think after dozens of people saying the same thing you would listen.

1.0
16 Jun 2021
Recommend
CEO approval
Business outlook

Pros

Great friendly people who work there Payday lunch

Cons

Lack of leadership, lack of integrity No training False promises, from salary, opportunities to career progression 90% of workers have been there less than 2 years - people come and go through a revolving door Signing up new clients without the means to service them will come back to bite you

1.0
14 Jun 2022
Recommend
CEO approval
Business outlook

Pros

Generally speaking, Onefeed are good at allowing time during the work day to attend personal appointments, and staff with children are allowed to go on the school run. You can work remotely or in office and are given free lunch on payday. There’s fast upward movement but sadly this is due to an unbelievably high staff turnover, and the pay rises that come with promotion aren’t necessarily reflective of the increased responsibility.

Cons

Working at Onefeed will change you as a person, and not in a positive way. You wake up some mornings wondering if you’ve accidentally joined a cult. You have to dedicate your life to the company just to help them keep things afloat, staff are often scolded and publicly embarrassed for minor mistakes or things out of their control, and if anyone dares leave they’re treated like they’ve committed an act of high treason. The circumstances under which staff leave are often twisted to fit the narrative the MD and whoever the head of PPC is at the time want to sell, and that staff member is then blamed for all the company’s problems past, present, and future. They’re sold as a “poisonous” person who is “getting in the way” of Onefeed’s “positive” vision, when in reality they’ve just disagreed with the poor decisions and are fed up with the constant issues. The biggest of these issues is understaffing, and this could only be resolved by hiring about 10 more Account Managers AND retaining all current staff. This seems an impossible task for Onefeed as most staff last less than a year. You will rarely take a lunch break, finish on time, or spend a weekend/holiday without having to log on to deal with some issue or another. When you’re off you’re never really off. This goes unnoticed and unrewarded by senior management, not necessarily out of malice, but because they’re so clueless as to the extent of the issues they won’t really realise you’ve worked 50/60 hour weeks for months on end even if you complain about it. Due to high staff turnover, remaining staff members have had to be trained very quickly in other areas of the business, leaving them with an even greater workload and level of responsibility with no extra pay. This training is insufficient due to the haste, meaning staff are inexperienced and unqualified in some areas. They then make mistakes, but unfortunately senior management expect the same standard from them as someone who has been doing that particular job for a couple of years. The business is very anti-automation, which I understand is what the MD sees as Onefeed’s USP, but there’s not enough time or staff members to complete entirely manual work on all accounts. You feel like you’re on a vertical treadmill. I think the MD is a kind-hearted man deep down but he’s not cut out to run a business at all. He’s hot-headed and has a habit of getting himself fixated on one small flame when the whole house is ablaze. He can be a little bit “woe is me”, not understanding that his staff are also working the same ridiculous hours and are having the same battles with clients he’s having. People mistake this for cruelty but I think it’s just a case of being in over his head for too long. He’ll admit to not being a people person, and wants to help, but the only way he knows how to do this is by hiring a new right hand who completely changes the direction of the business every 6-9 months. The MD can take constructive criticism and reviews such as this quite personally, making him reluctant to change, but staff are only trying to help and make it a nicer, more productive working environment for everyone. If you take into account Onefeed’s expectations, pay is low. If this were just a normal PPC job in Dorset pay would be average (if on the slightly lower side of average), however the hours you have to work, the stress you’re constantly under, and additional skills you have to gain mean that it’s just not worth the money you’re paid. Holiday allowance is above the legal requirement but still not competitive (and believe me, you’re going to need a holiday after working here for a few months), and as mentioned above training is poor. I’ve been offered much more by other agencies and the abundance of better options only encourages staff to leave. The overall feel of the company is that you’re just a bunch of freelancers all working under the same name. This isn’t due to remote staff or home working as management would like to think it is, but because (at least when I was there just under a year ago) there is no structure, continuity, or collaboration. Junior Executives are left to figure things out for themselves, so they either sink or swim, and no two Account Managers use the same processes or do things the same way. There’s a complete lack of communication and no one uses the CRM, which leads to mass confusion and panic if anyone is on holiday, sick, or sacked. Overall, Onefeed takes a lot from you and doesn’t give much back. The frequent changes are fatiguing and the long hours even more so. I realised it was time to jump ship when I’d been promised for over a year that things would get better in a few months and they’d only gotten worse. I can’t speak for what’s gone on since I left 10 odd months ago, but from a quick scroll through LI I can see that the staffing issues are still rife. Onefeed made me an unrecognisable stresspot and I hope things have improved for those still there.

Viewing 1 - 3 of 33 Reviews

Glassdoor has 34 Onefeed reviews submitted anonymously by Onefeed employees. Read employee reviews and ratings on Glassdoor to decide if Onefeed is right for you.