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      Sopro

      Engaged employer

      Sopro Reviews

      3.7

      61% would recommend to a friend

      (122 total reviews)

      Ryan Welmans

      57% approve of CEO

      57% positive business outlook

      Ratings by category

      4.2

      Diversity and inclusion

      3.8

      Culture and values

      3.5

      Compensation and benefits

      3.5

      Career opportunities

      3.4

      Work/Life balance

      3.4

      Senior management

      Sopro has an employee rating of 3.7 out of 5 stars, based on 122 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Sopro employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

      Reviews by job title

      122 reviews
      1.0
      23 Jul 2025

      If you value your mental health, do not join this company.

      Customer success manager
      Recommend
      CEO approval
      Business outlook

      Pros

      Perception is everything and it all looks great on the surface.

      Cons

      Where to begin: - The service doesn't work anymore and no matter what way you try and dress it up you will still have clients churning meaning you receive no bonus - New features being rolled out, add nothing but stress and disorganisation because they are rushed and hurried however don't work or add much anyway - The entirety of your CS team in lower and senior level (the ones who are actually managing clients) are miserable. They take 'nothing is working' comms all day every day and in every review call, The team leaders on the other hand are paid considerably more to try and basically g up those guys, and otherwise just give 'do this do that' advice without really even speaking to more than 5 clients themselves, Happy days for them and I can't believe they get away with being considered 'a TL' and be paid more - Socials are out the window they don't have any money - Career progression doesn't exist - Your mental health is damaged every day because you're made to believe it's you that hasn't done something when it's the service that doesn't work.

      avatar
      Sopro Response
      10mo
      Thank you for taking the time to share your thoughts. We're sorry to hear that your experience within the Customer Success team has been so challenging, and we appreciate you being candid about how this has affected you and your mental health. While it's difficult to read, feedback like this is important, and we take it seriously. We acknowledge that recent periods of change have been demanding for the team. As such, are continuing to evolve how feature enhancements/processes are introduced, with a focus on clear communication and reducing disruption. Ensuring our people are sufficiently supported through periods of change remains a key priority for our leadership team. We also want to take this opportunity to address a couple of points directly. With regards to the career progression opportunities within the department, we agree that pathways into people management roles may be less frequent than in previous years. However, routes into Senior or Strategic Account Manager positions remain active, and we’ve seen regular progression across both over the past 12 months. We encourage anyone looking to explore these pathways to have open conversations with their manager about development goals and the routes available to them. We know the CS role is demanding, especially during times when the service is under pressure and we deeply value the resilience and commitment our client-facing teams continue to show. The input of those on the front line is critical to the improvements we’re making. If you're open to it, we would welcome a further conversation - whether with someone in senior leadership or our People & Culture team. Feedback like this helps inform the change we want to see, and we’d appreciate the chance to listen and learn more. Thank you again for speaking up. - Sopro
      3.0
      2 Jul 2025

      Needs improvement

      Customer success manager
      Recommend
      CEO approval
      Business outlook

      Pros

      Occasional outings paid for by Sopro good for team bonding. When I joined, there was a good culture and events including Pride Month quiz, Movember quiz, work nights out etc... The team in Skopje work very hard and are usually very supportive/helpful. Ping pong table in the office. Food and beverages provided daily in the office. Good location in central Brighton. Excellent marketing team. Thought leaders in the lead generation space. Feels like you are truly at the forefront of innovation. Some very knowledgeable, talented people in the business.

      Cons

      Events/outings don't happen as often as they used to when I first joined so little team bonding activity. Pride Month quiz this year was cancelled due to lack of funds/turnout. Heavy work load. Everyone is always stressed. Constant client churns make achieving personal targets/KPI's difficult. No HR team in UK - all based in Macedonia. Makes it difficult for them to be aware of the goings-on in the Brighton office due to location and potentially culture. When I joined there was a great L&D staff member who was made redundant. No investment into L&D since. Constantly evolving technology can make it difficult for Customer Success to keep up. Rollouts are not thoroughly explained to CS staff who are largely left to piece it together for themselves. Lots of bugs make it difficult to work with clients who have high expectations. Clients expect ROI quickly. The Sopro model (when it works) does often take time to generate results. Puts pressure on CS team. Sometimes sales will sell unrealistic expectations to the client that put CS in a tough position. Sometimes misalignment of CS KPI's and Ops KPI's make the relationship difficult. Limited staff presence in the office means you rarely see people face to face. Promotion only possible after 18 months. Turnaround time for clients can be slow - makes relationships difficult. Competition in the market makes Sopro an expensive option - makes client's demand more. Expected to manage approx. 20 clients (or more) at any one time. Each will have their own bespoke marketing strategy, which can be a lot to manage. I believe Operations staff may have more than this...

      avatar
      Sopro Response
      11mo
      Thank you for taking the time to leave such a detailed review and for reflecting on both the positives and the challenges during your time at Sopro. We're pleased to hear that you valued the culture when you joined, as well as the sense of innovation and the dedication of the team. The events, team atmosphere, and collaborative spirit are things we’ve always aimed to build on, so it's encouraging to know they stood out to you. We recognise that the past year brought significant change, including a period of restructuring, which we were open about across the business. These decisions were difficult but made with the aim of ensuring long-term stability. We’re now focusing on rebuilding in key areas and are currently in the process of strengthening support across all locations. As a P&C team member, we are well aware of the importance of having a colleague in each office, and while we tried filling in the temporary gap in the People & Culture team in the UK, that is something we were actively addressing in the background and should not be the case soon. Workload and pressure are areas we continue to monitor and review., since we know how important it is for teams to have the capacity and support to deliver quality service without compromising wellbeing. Thank you again for your contributions and for being part of the journey. We wish you all the best in your next role. - Sopro
      5.0
      26 Apr 2021

      Amazing Company

      Client services executive
      Recommend
      CEO approval
      Business outlook

      Pros

      - Career progression - Lots of learning and development opportunities - Lovely people to work with & collaboration encouraged - Fast-growing company so lots of exciting opportunities!

      Cons

      - Large workload but interesting and keeps you busy

      avatar
      Sopro Response
      5y
      Thank you so much for taking the time to leave us feedback! Love that you are seeing and benefitting from the vast number of progression and development opportunities we have - long may that continue! I appreciate that times are busy right now. If workload becomes a concern, I'd encourage you to speak to your manager or feel free to drop me a line and we can have a chat. Michelle Thomas - Head of People
      Viewing 1 - 3 of 122 Reviews
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      ReviewsSopro reviews

      Glassdoor has 126 Sopro reviews submitted anonymously by Sopro employees. Read employee reviews and ratings on Glassdoor to decide if Sopro is right for you.