Spark44 Reviews

3.4

48% would recommend to a friend

(235 total reviews)
avatar

Ralf Specht

43% approve of CEO

28% positive business outlook

Spark44 has an employee rating of 3.4 out of 5 stars, based on 235 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Spark44 employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

235 reviews
1.0
1 Mar 2019
Recommend
CEO approval
Business outlook

Pros

- Good central location - Nice open plan offices - Fresh fruit, bread & milk - Good social events

Cons

Job was sold to me as a creative role I started at Spark44 with extensive creative experience gained from years as a freelancer. I was hired under the impression that my job was going to be a creative role that would put my skills to use and this isn’t the case. I sit in front of a computer from the start of the working day to the end of it inputting data into a CMS system. The role is extremely mundane explaining why no experience is required but yet you need to have a university degree in order to apply. I have no creative input on any level and I do the same tasks day in and day out and I am highly disappointed that I am not exercising my creative muscle as I was told would be the case in my interview. Casual racism and sexism Spark44 boasts an equal split of female to male workers in the company and this is all well and good if the diversity is not just on a surface level but an actual belief of the company. Women within the company are marginalised to menial roles and usually have to apply 3-4 times for a higher role (in the rare event that one becomes available) before being taken seriously. If they demand more and seek progression they are given every excuse under the sun as to why they cannot progress. My personal experience includes being told I had to be with the company for at least a year before applying for a role in a different department. This rule seemed to only apply in my case as I saw a male colleague who had only been with the company for 3 months in role more junior than mine be progressed to campaign project manager. Before him another male colleague was allowed to leave the department and obtain a permanent role in a different department without fulfilling his minimum 1 year requirement on the department. Sexist terms are used to describe females by senior members of staff. A colleague was deceived as “sassy” in a performance review and not only is this highly unprofessional but it is also very sexist and damaging because I know fully well a male colleague would not be addressed as such. The company is a known “boys club” and a few of the men within the office have even coined this as a name for their clique wearing it proudly. Blatant disrespect. I have also seen casual racism within the office and have even experienced it personally with being one of the very very very few people of colour in the company. Insulting and bigoted comments are made on a daily basis about people of colour and are allowed to pass as “banter” or are covered up with the famous line “I’m not racist, my so and so is *insert suitable ethinc background here*”. I am not one to stand by and watch things like this happen and when I gathered up the courage to speak to HR and my seniors about the issues I was facing on my department being perpetrated by a specific individual I was met with “I can’t belive he would do such a thing” and “have you tried talking to him” and was even asked if I wanted to move teams while the perpetrator was not spoken to by HR or any senior members of staff despite them being made aware. As well as this I have noticed that of all the people that were recently let go as their fixed term contracts came to an end not a single person of colour was offered an extension on their contract. A friend who is a person of colour actually saw her contract being reduced from a March finish to a February finish with no appropriate or significant reason. Budget was the claim as to why contracts were not being extended and this would have been believable if they did not reduce her contract to then extend multiple other WHITE colleagues’ contracts who she had been consistent out-performing during her contract - the proof was in her great comments from quarterly reviews before HR tries to think of a reason to dismiss this claim. Office relationships The office is rife with office relationships which are highly inappropriate and which make a lot of people uncomfortable. I witness people come to see their significant others throughout the working day, stroking and petting each other and even discussing their intimate business which has no place in any workplace. This is in line with the general lack of professionalism within the company. The company is more school playground than professional work space and if I were JLR I would be very embarrassed to be represented by a company with such a workplace culture which is not in line with what the brand represents. As well as these office relationships and lack of professionalism there is also a very prevalent pattern of people dating higher ups progressing through the ranks based on what could only be classified as magic. This gives the company a very bad impression and shows favouritism and a lack of progression based on merit. Have to shmooz to progress Touching on the above paragraphs, progression is not based on merit but based on various other factors which have nothing to do with your capabilities on the job such as gender, race, who you’re dating and the most common; who you’re sipping a pint with at the Sunflower lounge with on a Friday night. This is highly detrimental to the company’s progression and is seeing more qualified and experienced members of staff who are more than willing and capable - being surpassed by people who buddy up with seniors. This is especially the case when seniors themselves tell us that if we want to progress all we have to do is clique up with the right people rather than rncouring us to work hard and move up on work. Senior management & HR Senior management is very placid and take no action on issues which have been spoken about time and time again within the office and here on Glassdoor. They do the bare minimum to appear concerned by do not follow through with any action to eradicate these behaviours which have become part of the work culture. They are very defensive and dismissive and even go as far as throwing jabs at the people they should be protecting - the employees. I had high hopes that things would change after having a meeting to address some of the negative Glassdoor reviews particularly the ones calling out the company on racism and discrimination but my hopes were crushed by a lack of action after many people came forward with complaints. The icing on top was our Managing Director making a jab at the comments on Glassdoor and showing complete disregard for the people whose concerns are not only genuine but valid. This attitude is a clear indication of the culture of Spark44 and shows that the company will never change and that employees are better off using this as a small stepping stone and finding alternative employment and taking their talents elsewhere to company that will appreciate and respect them not only as employees but as human beings.

1.0
13 Jan 2018
Recommend
CEO approval
Business outlook

Pros

...that’s how much the ADs and senior management team are overpaid. Oh and the star is for the free fruit and toast.

Cons

...that’s how much the management and supporting staff are underpaid. This extremely capable team of young people are manipulated by the senior management. For example, by the rigging of the staff appraisals, or changing team structures to apply new job titles, that allows the senior management to side step offering promotions or salary increases. I was told that the company had very limited funds for salary increases. But they could afford to pay me 20% more than the equivalent position in another company. What’s more I had to do almost nothing for it. This role was a true traditional Director ‘bag carrier’ position in the real sense of the term, and all the managers knew it. Most of the responsibilities associated with an AD role at Spark44 are either controlled by other departments, or completed by the managers or completed by JLR. The little work that the senior team had to do was made to sound so complex it just beggared belief with my peers in other companies. Add to this a brand new £2000 MacBook to use to read emails and company branded £15 Moleskine Notebooks to scribble in, available to almost every employee. Therefore its not unreasonable to conclude Spark44 is awash with money, but is more concerned with their outward appearance than retaining any of their talent base. Ive spent 20+ years in the industry and never seen anything like it. I was pressured by senior managers to lower the scores awarded to my team in their annual appraisals, crucially after their appraisals had taken place, and their scores had been agreed. But I refused not least because it’s illegal....! I had completed the appraisals on the condition that no manager would receive a score lower than their previous appraisals. Since their previous appraisals, all my managers had completed more work than had been planned with even fewer resources available to them and yet they all still met deadlines. How on earth could any self respecting competent professional take the view that appraisal scores should therefore be lowered? The only conclusion I could reach was this must be linked to JLRs critical review of Spark44 performance. If the senior management team presented JLR with evidence to show the managers were performing ‘just adequately’ with ‘manager agreed’ appraisal scores of around 3 to 3.5 appearing to support this, it would deflect JLR from concluding the real issues were higher up the chain of command. I changed my log in password after I discovered attempts were being made to use my credentials to log in to the appraisal website without my knowledge or consent to lower the scores that I had refused to change. If this had been successful, it would give the impression I had logged in and made the changes, and the individuals who would have adjusted the scores would not be discovered as the perpetrators. I made some staff aware of what was going on including members of the HR team. Sadly other ADs bowed to the pressure and reduced the scores they had planned to award their respective management teams, even though in meetings these ADs stated they felt uncomfortable doing this. It’s amazing what people do when 20% is at stake. After taking legal advice I had no choice but to record this activity, put it in writing and threaten to take it further, reminding some individuals again and again and again that these activities are clearly illegal and they knew it. By doing all of this I stopped my teams scores being unfairly and illegally altered, but my actions meant my days at Spark44 were numbered. But I couldn’t risk an employee discovering what was going on and then look to prosecute Spark44. If this happened I would have to produce evidence to show that in my capacity as an AD and line manager I had acted correctly. This was crucial because I had aspirations to retrain as a special needs teacher, helping vulnerable people realise their potential, and live independently without feelings of anxiety or self doubt or succumb depression or worse. In order to retrain I would have to agree to a comprehensive background check by the Disclosure and Barring Service (DBS). Universities and schools request access to DBS checks for anyone training to become a teacher or working with young people especially those classed as vulnerable. If I was linked to any pending or successful prosecution of any kind, this DBS check would record the details. There was no way I was going to risk my future career aspirations by having a flag on a DBS check denoting a caution, interview or pending prosecution linked to Spark44, and through association linked to me, because of their management practices. Not surprisingly, Spark44 asked me to leave. Not surprisingly, I couldn’t skip down those stairs to exit their building fast enough...! My only regret was I didn’t say goodbye to my team, or thank them for working above and beyond what should be expected -day in day out, or wish them every success in the future. I sincerely hope they have left Spark44 now and moved on with their careers. It was heart breaking to see them trying so hard, knowing no matter what they did to get on in that business, it would be futile. Im now a Special Educational Needs teacher working with adults that have mental health issues and challenging behaviours...oh the irony.... Im relieved that the business practices at Spark44 didn’t ruin my future plans for a more rewarding career. The experience serves as a sobering reminder as to why I will never contemplate working in the industry again. As for advice...

1.0
11 Jan 2016

AVOID!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

There are some lovely people here. Also, Jaguar is a nice brand to work on.

Cons

However the negatives far outweigh the positives. In general it's an awful place to work. Spoilt mainly by the bullies in prominent positions. This created an atmosphere thick with tension and fear that left my nerves jangling like a wind chime by the end of every day. I had a thoroughly terrible time here and was truly overjoyed when I left. I spent over two years of my life walking on eggshells around rude, incompetent and unprofessional managers. I've been in the industry for quite some time and this was by far the worst environment I've ever found myself in. Best avoided!!

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Glassdoor has 288 Spark44 reviews submitted anonymously by Spark44 employees. Read employee reviews and ratings on Glassdoor to decide if Spark44 is right for you.