Ethics are very important. Unfortunately Alex Tiller and Aaron Kirk came up with a marketing campaign called "Sunetric's Got You Covered". Aaron Kirk stood up in the middle of a sales meeting and told us "since the state tax credits for solar are not going to be as good next year tell the homeowners we have access to a secret pool of federal monies. Tell the homeowners we will make up the difference between what they would have paid in for a 2013 install vrs the new 2014 pricing. In reality they switched to a sub-contractor business model, reduced the quality up on the roof and slashed the commissions for the sales force to make up this difference. I resigned shortly there after and shortly after I left the rest of the talent followed.