Yoto Reviews

4.0

79% would recommend to a friend

(25 total reviews)
avatar

Ben Drury

87% approve of CEO

79% positive business outlook

Yoto has an employee rating of 4.0 out of 5 stars, based on 25 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Yoto employee rating is in line with the average (within 1 standard deviation) for employers within the Retail and wholesale industry (3.5 stars).

Reviews by job title

25 reviews
5.0
4 Nov 2022
Recommend
CEO approval
Business outlook

Pros

Working at Yoto is a breath of fresh air. It's great to have two involved and invested Founders but who trust you to do your job. It's a fantastic team of people who are genuinely proud of the purpose behind what we all do, a wonderful product and flexibility like I've never experienced before. You have autonomy, can decide where and how you work to suit your circumstances best and everyone is so welcoming and supportive.

Cons

The only downside I've experienced is a slight feeling of loneliness - we all work predominantly remotely so that has been an adjustment for me, but there's a lovely central London office for when I do want / need company. Benefits could improve a bit too to keep up with industry standards.

3.0
23 Sept 2025

Nice company but quite cliquey

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Nice and fair Founders who genuinely care about their staff

Cons

Cliquey, colleagues and managers talk behind your back without given constructive feedback directly to you

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Yoto Response
7mo
Thanks so much for sharing your feedback. We’re really glad you had a positive experience with our founders. We’re sorry to hear your concerns about team culture — we’re committed to fostering open communication and continue to support this through our feedback practices and manager training. Wishing you all the best in your next chapter.
3.0
8 Jun 2025

Average

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- work from home - half day Fridays in summer, birthday off - interesting product - no micromanaging culture

Cons

- sad little office space - can be cliquey - low salary - poor work/life balance - no true diversity

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Yoto Response
10mo
Thank you for taking the time to share your feedback. We’re glad you value the flexibility, culture of trust, and the unique product we’re building at Yoto. We’re also sorry to hear your concerns and would like to address them. We’re proud of the diverse environment we’ve cultivated and of our active DEI group, which has Executive sponsorship and is continually working to improve opportunities and representation. We also work hard to ensure an inclusive culture through cross-team projects and company-wide events. On compensation, we regularly review our approach to ensure we remain competitive and fair, and we encourage people to make use of our wellbeing benefits to support a healthy balance. Please reach out to our People Team if you would like to discuss your thoughts further.
Viewing 1 - 3 of 25 Reviews

Glassdoor has 29 Yoto reviews submitted anonymously by Yoto employees. Read employee reviews and ratings on Glassdoor to decide if Yoto is right for you.