We’re delighted to share that our Burger King team recently hit their £1million weekly sales target. The team have been chasing the target for several years and last month, smashed through their target. They achieved 9.6% YoY growth and their target is the equivalent of more than 154,000 whoppers! A fantastic achievement and a huge congratulations to the entire team!
We’re top of the class with our fantastic 20% off George School Uniform* promotion. Take advantage of these savings until Sunday 29th June. And even better, colleagues can use their discount too – you don’t have to be a maths genius to know that’s a huge saving! Just another perk of working for Asda!
An interesting fact about our Salford store...
Did you know?... See below some facts about the history of Asda!
Asda's 60th Birthday is just around the corner! As a part of our celebrations, our famous 'Kids eat for £1' deal just got even better! In honour of our 60th birthday, families can enjoy an unbelievable offer throughout May – kids' meals for just 60p at Asda Cafés nationwide. Delicious and now cheaper than ever. We’ve got so much more to announce, so watch this space for all the 60th celebrations!
It's back baby! Our ever-popular Baby & Toddler Event is back for April 2025, with savings of over 50% across over 215 parenting essentials ranging from nappies, wipes, feeding kits and car seats, live now until the Wednesday 14th May. With big brands such as Pampers, Huggies, MAM and more, the event aims to make parents' lives easier whilst stretching budgets further. The star of the show is our market-leading price on nappies, including the customer-favourite Pampers Baby-Dry Nappies Essential Pack (Was £5.78, Now £3.98), with a saving of over 30%. Crowned as ‘Supermarket of the Year’ for the 8th time in the 2025 Mother & Baby Awards, voted for by the public, we're renowned for our commitment to providing quality and value to parents, with no loyalty cards needed to access our savings.
Our charity, Asda Foundation, has launched the criteria for their upcoming Local Community Spaces Fund. From Wednesday 7th May until Wednesday 28th May, eligible community groups can apply for grants between £10,000 and £20,000. There's up to £1.25 million in funding to support community spaces where people can come together, connect, and take part in local activities and services. Do you know of a local group that could benefit? Visit the website here to view the full grant criteria: https://asdafoundation.org/our-grants/local-community-spaces-fund/
For the second month in a row Which? have named Asda to be the cheapest supermarket for shoppers who have a long shopping list! Read more here: https://www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison-aPpYp9j1MFin
Last month, we celebrated International Women’s Day across our business and the campaign theme was 'Accelerate Action’. The aim of ‘Accelerate Action’ is to encourage us all to actively consider the things we’re doing to help real and sustained change towards gender equality happen faster, calling for increased momentum and urgency in addressing the barriers and biases that women face, both in their personal lives and professionally. Our Asda Express colleagues got involved with IWD activity and shared what they would do to #AccelerateAction.
Asda has recently announced an £80m investment in retail pay to increase hourly rates for store-based colleagues to £12.60 from October. Circa 115,000 Asda Retail and Asda Express colleagues will receive an above inflation increase of 4.7% in three phases, taking rates from £12.04 to £12.60 per hour. Hourly rates for colleagues at stores inside the M25 will rise to £13.82. In addition to the retail pay investment, Asda has confirmed new and enhanced family friendly policies for all colleagues, effective from July. This includes: Enhanced maternity and adoption leave pay | Increasing company maternity and adoption leave from 12 weeks to 26 weeks. • Paternity leave | Doubling the duration from two weeks to four weeks at full contractual pay. • Kinship carers leave | Introduction of a brand-new policy, providing 26 weeks paid leave for kinship carers for those caring for other children. • Baby loss pre 24 weeks | A brand-new policy providing two weeks paid leave for those who experience pregnancy loss before 24 weeks. Asda also recently announced an increase in its colleague discount to 15% to help colleagues make extra savings when they shop at Asda. See image below for clarity on the phased increase of our pay rates...
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