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We Did It! Crimson is Officially a Great Place to Work! We are bursting with pride to announce that Crimson has been officially certified as a Great Place to Work by the Great Place To Work® Institute! This isn't just an award; it is a testament to the incredible culture we've built together, fueled by your hard work, dedication, and awesomeness. The survey results speak for themselves – we rocked it! High scores on Credibility, Respect, Fairness, Pride, and Camaraderie show how much we love coming to work. #WeAreCrimson #GreatPlaceToWork #CrimsonPride #CompanyCulture
Crimson was awarded the National Best Employer Brand Award (2021) by the World HRD Congress. This year, it was the 30th HRD Congress event organized at Taj Land’s End, Mumbai. The organization cited the following reasons for dedicating this award to Crimson: Apart from a balanced male: female ratio (54:46), the Company has also employed gender-neutral policies (including policies for the LGBTQ+ communities). There are numerous employee engagement activities like annual awards night, employee recognition and intra-organization knowledge sharing programs. Employees’ professional development is ensured through initiatives like T-square which rewards talented and long-tenured employees with Stock Appreciation Rights and Employee Stock Ownership Plan. Upskilling programmes like PRINCE2 and BELS, sponsored Executive MBA programs from reputed institutes like IIM Calcutta, an offsite training program termed LEAP etc. provide learning opportunities. The company also expertly tackled the pandemic by achieving a record hiring of 35% in a time when other companies were resorting to mass layoffs.
One of the Crimson's brands, Enago has recently acquired RAx Labs Inc., which is a US-based company specializing in Artificial Intelligence (AI) and Natural Language Processing (NLP)-based products for literature review, critical reading, concept extraction, semantic knowledge mining, content discovery, and recommendation tools for researchers and publishers. RAx was founded in 2017 by Prof. Sourish Dasgupta, a Computer Science PhD from University of Missouri-Kansas City. It provides an advanced suite of AI tools for researchers and publishers to assist them with various literature analysis tasks, including discovery and selection, organizing and citation, comprehension and analysis, and peer review. This includes tools to help researchers with crisp, cohesive summaries and research highlights for quick assessments, discovery and comparison of similar papers, critical reading, reference management, and much more. This acquisition will bring Enago’s deep industry knowledge, user understanding, and presence and RAx’s significant technology expertise together to benefit global academia.
Crimson Interactive has been awarded the "Asia's Best Employer (2021)" accolade by the Employer Branding Institute. A special jury council honored Crimson’s HR initiatives that prioritize employee wellbeing over everything else. Crimson has long instituted award-winning HR schemes including the “T-Square” program, which opens a path to all employees with a minimum of one year’s tenure to become business partners of the company; “Lead, Energize, and Accelerate Program (LEAP),” which creates learning opportunities through on-site exposure and mentorship; sponsorships for attaining professional certifications; and special performance incentives and employee stock ownership plans. Crimson also holds 'Crimson Annual Awards Night' (CAAN), an annual event to reward deserving Crimsonites. Crimson has also developed robust COVID responses that include free vaccination drives for all employees and their families, special health insurance and emergency support, and various fitness and wellness programs.
Crimson competed against 12,000 applications from 70+ countries and emerged as the Silver Stevie winner in the ‘Employer of the Year’ category. The 'Stevie Awards' for 'Great Employers' recognize the world's best employers, teams, achievements, and HR-related initiatives that help create and drive great places to work. Some of the initiatives that drove Crimson’s win would be: the award-winning T-square program to encourage its employees to work as business partners, exclusive programs for managers to help them engage with new employees, annual sponsorship program for prestigious certifications; various training programs; and various rewards and recognition initiatives to motivate its people. Crimson also earnestly tackled the COVID-19 crisis by ensuring infrastructure support for WFH set up, designing flexible working hours and leave policies, assuring zero lay-offs, zero salary cuts, annual bonuses, double-digit appraisals, conducting a company-sponsored vaccination drive, providing COVID-19 insurance and medical insurance with parental coverage, and organizing wellness programs.
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