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We’re thrilled to announce that Flo has raised over $200M in Series C funding led by General Atlantic, a leading global growth equity firm. With our valuation now beyond $1 billion, Flo proudly joins the ranks of femtech unicorns, a status achieved by very few companies in this space. This milestone not only validates our mission and approach but underscores the growing recognition of investing in women’s health. After more than eight years of continuous expansion, Flo is now the most downloaded app in the Health & Fitness category, serving nearly 70 million monthly active users (MAUs) and close to 5 million paid subscribers. Today, 1 in 4 US women use Flo, and we're actively spearheading a global movement to prioritize women's health across all regions. We'll use this investment to expand into new user segments, enhance our tech-driven health insights, and pursue strategic expansion opportunities. As always, we remain committed to normalizing conversations about women's health and supporting women at every stage of their health journey—from menstruation to conception, pregnancy, and menopause. With the femtech industry poised to be a $60 billion industry by 2027, we’re well-positioned to revolutionize women's health and make a lasting impact on global health outcomes. We couldn't be more excited to reach this incredible milestone 🎉
Cramps. Backache. Dizziness. Nausea. Insomnia. You probably recognise these as menstruation symptoms - and the list does not end there. According to Deloitte.’s Women @ Work 2023 research, over 40% of women who report experiencing health challenges related to menstruation say they work through the pain and discomfort. Nearly 1 in 5 (19%) say they have taken time off for symptoms related to menstruation but did not disclose the real reason why – and a small number (7%) report that they disclosed the reason but believe that doing so adversely impacted their career. And that’s just not fair. 🫶 At Flo Health Inc. we are building a better future for female health, for all of us working at Flo included. We want to reduce the barriers & stigma which surrounds female health at workplaces. We want to make sure that women and people who have periods can openly and shamelessly take time off when things get painful, uncomfortable, unbearable. Our female health policy has been created to encourage everyone at Flo to be open about their experiences (if they want to be) and take the necessary time to care for themselves if they experience symptoms associated with the menstrual cycle that limit their productivity. If you are not in an environment where you feel comfortable talking about female health, remember – it’s not your job to make sure that your colleagues don’t feel weird about periods, it’s not your job to educate on the amount of pain that can be felt.
We have said many times that female health has long been overlooked, understudied, and underfunded, compromising the amount of health information available to women and people who have periods, as well as the quality of health care they receive. And we are working to change that. Recently, Flo Health Inc.’s science team had their paper on the role of Flo in improving knowledge and health among its users published in JMIR Publications, a multidisciplinary journal that focuses on advances in health tech. 🔬Key findings include: - The vast majority of our users reported improvements in menstrual cycle (89%) and pregnancy (85%) knowledge from using Flo. When we dug a little deeper, we found that users were better informed about everything from their cycle regularity to which pregnancy symptoms require medical attention. - Most of Flo users (73.5%) who used the app to track their pregnancy believe that Flo helped them get pregnant! - The key components of the app that helped users improve their knowledge and health are the predictions about periods, fertile days, and ovulation, as well as symptom tracking. Meanwhile, reading articles and watching videos helped users learn more about pregnancy. - The strongest improvements in knowledge and health were observed in Premium, frequent, and long-term users! Our study provides valuable insights into the role of Flo in improving the knowledge, health, and well-being of women and people who menstruate.
We are open sourcing Anonymous Mode. Yes, the award-winning Anonymous Mode! In partnership with Cloudflare, we built Anonymous Mode last year as a direct response to the overturn of Roe v Wade as many women were forced to assess their digital footprint. With this announcement, we're encouraging all women’s health apps to leverage our technology and adopt stricter privacy measures. Sue Khan, vice president of privacy and data protection officer notes, “We firmly believe that every woman and person who menstruates deserves the right to track their health without concern. If you’re using a period tracker, check whether you have a way of using the app anonymously. If you don’t, either insist that they adopt Anonymous Mode or choose another provider. It is the responsibility of every women’s health product to commit to high privacy and security standards, and by open-sourcing Anonymous Mode and giving away part of our IP, we are democratizing access across the industry.”
How can AI shape the future of female health? Cath Everett, Flo’s VP of Product, and Andrei Varanovich, our Head of Data Science shared how Flo uses AI to help over 200 million users understand their unique body signals and effectively manage their overall health. Listen to the latest episode of the Science Today podcast from Reuters News Agency to learn about it and so much more.
Flo is attending the World Summit AI. Our Head of Data Science, Andrei Varanovich, has presented our approach at the World Summit AI with the presentation “Algorithmic trust and medical soundness in #femtech AI: a Flo journey.”
With over 200 million Flo users, every tenth woman between ages 15 to 49 in the world manages her cycle using Flo. Our CEO, Dmitry Gurski recently sat down with EU-Startups to discuss our Series B funding round in greater detail, sharing comprehensive insights on the state of the femtech sector and Flo’s future vision. “A decade ago, the femtech industry attracted just $23 million in venture capital investments. By 2019, investment jumped to nearly $600 million. While the growth is evident, it is not skyrocketing in comparison to the broader health & fitness category. We are currently observing that the femtech market is maturing, as there are more and bigger funding rounds. We’ve also noticed the signs of upcoming consolidations and M&A deals, so there will be more public companies that will integrate various subdomains.”
As of today, we have officially announced our $50M Series B financing round, bringing the company valuation to $800M! VNV Global AB and Target Global both led the round, with previous investments in Babylon Health, Lyft, Delivery Hero, and Bird. This is a major milestone for Flo. Since our inception, Flo’s mission has been to significantly improve the health and wellbeing of women, girls and everyone who menstruates worldwide, and this funding allows us to take our mission one step further. As we look to the future, we’ll be focusing our efforts on ensuring deeper personalization and providing our users with advanced cycle insights and symptom patterns to help them effectively manage and proactively improve their overall health. Beyond this, we look forward to leveraging these funds to fuel our continued headcount growth as we target top talent across product, engineering, R&D, data science and medical roles.
We believe that generous and flexible parental leave offerings both for new moms as well as dads are essential to attracting, retaining and growing talent across the industry. To support our employees on each stage of their lives we are proud to announce our world-class parental leave policy: 🌟 6 month of fully paid maternity leave 🌟 1 month of fully paid paternity leave 🌟 applied to all employees, including same-sex partners and adoptive parents The policy is rolled out globally across the company’s offices in London, Amsterdam, Minsk, Vilnius, and San-Francisco. “Flo exists to empower women and girls across the globe to take charge of their health at every stage of their life, including motherhood,” said Ann Roberts, Chief People Officer of Flo. “Offering new moms sustainable parental policies that support them through early motherhood and their return to work is simply the right thing for us to do.” For more information about careers & benefits at Flo, visit https://flo.health/careers.
Flo topped the list of most downloaded apps worldwide in the App Store's Health & Fitness category in 2020 according to App Annie and SensorTower.
