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We are thrilled to announce a significant promotion within our team! Eric Krich has been elevated to Chief Privacy Officer, VP of Legal at Integrate. Eric's foresight in privacy protection propelled us ahead of the curve, recognizing its importance long before it became a market imperative. In this rapidly evolving landscape, with privacy regulations being adopted globally, it's crucial for us to lead on behalf of our customers. Eric's extensive experience and certifications in EU and US privacy management position him perfectly to navigate these complexities and drive our initiatives forward. Eric will now spearhead our company’s privacy strategy, ensuring we comply with global data protection regulations. His promotion underscores Integrate’s unwavering commitment to maintaining the highest standards of data privacy for our customers, partners, and employees.
Last week, our global Integrate and Pipeline360 teams came from all around the world - the US, UK, and Singapore 🌏 - to meet up with the team in Chennai, India for an incredible week of collaboration, learning, and innovation. We had amazing food at our team dinners, practiced yoga, and explored the rich cultural heritage of the city.
B2B Marketers: Lost in the ever-growing B2B buying group maze? Take a look at 3 critical insights for navigating today’s complex B2B environment from Matt Hummel: 1️⃣ **B2B Buyers Seek a Unique Experience** Buyers are blazing their own trail, seeking peer validation, and moving beyond traditional sales funnels. Consider that today, 75% of B2B buyers prefer a sales experience without reps. 2️⃣ **Nurture the Entire Account with Content Syndication** Collaboration is crucial in purchasing decisions. Content syndication helps marketers engage with stakeholders across key accounts, enhancing brand exposure and lead generation. Our research shows that 61% of B2B marketers using content syndication reach their goals successfully. 3️⃣ **Amplify Reach by Combining Display with Content Syndication** Combining targeted display ads with content syndication streamlines engagement, leading to better lead generation and faster conversions. This branded demand approach educates, nurtures, and engages buyers simultaneously, building trust and credibility before Sales interactions.
The UK team’s latest Culture Club activity was putting our collective culture knowledge together at our local pub quizz! The ‘Hold me closer tiny quizzers’ came second at their debut game! Watch out The Castle, we’ll be back to claim that winning prize! #teambonding #pipeline360 #pubquiz
Last week our UK team had their first Culture Club day out. A day where we get together and do something cultured in the city. We visited London’s Balloon Museum, showcasing a multisensory exhibition of light and inflatable artworks. It was great fun! #Pipeline360 #teambuilding #sellingisateamsport
Meet Tony Uphoff, Integrate's new President of Pipeline360. Pipeline360 is our new Media arm, conceived with a commitment to building marketing pipeline in a scalable, reliable, and predictable way. We're thrilled to see this new business accelerate under Tony's leadership, especially given his proven track record of building, growing, and leading tech, data, media, and marketing services companies.
“As a sales leader, I'm drawn to companies with massive market potential underpinned by smart, ambitious, and authentic leadership.” A very warm welcome to BG Weiss as the new Chief Revenue Officer to bolster Integrate’s SaaS division.
We had the best time at Wimbledon yesterday with a handful of our wonderful clients. We want to say a massive thank you to them for joining us and making the day unforgettable. It’s always great to learn about the importance of precision from the world’s greatest athletes! #precisiondemandmarketing
A warm welcome to the newest addition to our executive team, Christy Dinges, who is joining as our Chief People Officer. As Integrate continues to scale rapidly across the globe, her experience in fostering high-performance teams is exactly what we need to successfully navigate this period of fast-paced global growth. She will be instrumental in ensuring we attract, develop, and retain the best talent worldwide while upholding our core values. Welcome to the team Christy!
Integrate’s SVP of Marketing Colby Cavanaugh recaps his experience at one of the biggest marketing conferences of the year, Forrester B2B Summit. Check out our blog for his perspective on the three major themes that emerged at this year’s event with insights from Katie Fabiszak, John Arnold, Dara Treseder, Cynthia Matos, Patty Foley-Reid, and Sophia Agustina.
