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During the McCann Worldgroup España “Being Human in an AI World” event, our MRM Global CEO, Kate MacNevin, presented “What Can AI Actually Do For Us?” – the four key trends for leveraging AI in 2020. Following her presentation, Marina Specht, MRM Spain CEO, joined a panel of experts to discuss how AI is transforming marketing. Take a look at the action:
Are the days of dedicated CRM agencies numbered? Far from it, according to MRM London CEO Chris Pearce. Hear what he has to say about best-in-class CRM agencies via Campaign Magazine:
Shout out to our MRM India team on earning a Bronze at the 2020 Effie Awards India! The team’s “Digging Yourself Out of a Digital Ditch” work for JCB India Ltd. won in the Small Budget (Product) category. In addition to the win, our McCann Worldgroup India network was named Agency of the Year for the third year in row. Congrats, all!
McCann Mexico – including our MRM Mexico team – has been named International Agency of the Year by Merca2.0 Magazine! Congrats to the teams … we are #BetterTogether!
As we dive into a new decade, Campaign Magazine takes a look at the creative experiences that defined the 2010s … including our Microsoft Xbox survival billboard activation (developed by MRM London, McCann London, Momentum Worldwide London and Craft). Read more:
During the first day of CES 2020, Dom Heinrich, MRM VP Global, Product Innovation & LAB13, sat down with HORIZONT to discuss three trends at this year’s conference: Applied innovation by everyday brands, making technology invisible for consumers and partnerships for human-centric experiences. Watch (in German):
We are onsite in Las Vegas for CES 2020! Tune in to our Twitter (@Global_MRM) for live updates throughout the week – including the McCann Worldgroup Tech Safari Tours led by our MRM Global Chief Strategy Officer, Ariana Stolarz, and our VP of Global Product Innovation & LAB13, Dom Heinrich!
At CES 2020, Panasonic unveiled their latest campaign: #WhatMovesUs. Created by our MRM//McCann West team, the digital-only campaign includes a website, digital videos, ads and social posts showcasing the brand’s commitment to building a better world through the passions of its team members. Read more via Adweek:
Via Campaign Magazine – As we hit the ground running in the new year, hear from MRM London Chief Executive Officer, Chris Pearce, on the importance of clarity, commitment and confidence in the advertising industry:
