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Christmas might look a bit different this year, but our MRM Romania team wasn’t going to let that stop Coca-Cola from bringing the Christmas magic to town with their iconic red Coke truck … so they brought it to life in AR! Anyone with an Instagram account can join the Coke Caravan experience – and users can also play holiday music, light it up, make confetti pop and join social media challenges. Learn more:
MRM had a fantastic showing at The Drum’s annual B2B Awards … with our USPS teams walking away with three wins and one Highly Commended! MRM New York won Best Demand-Generation Campaign and Best VR or AR Experience for their “No Surcharge” work on behalf of US Postal Service; while MRM U.S. West won Best Brand Campaign for USPS “The Shifting Voter Mindset” and received a Highly Commended in Best Corporate Communication Campaign for USPS Holiday Internal Communications Campaign – “The Extra Mile.” Congrats, team! See full list of wins:
Exciting news – MRM Spain was named the new global digital agency for Diplomático Rum! Our Spain team will work with Diplomático Rum to define and implement the brand's global digital strategy, and will be responsible for the development of digital campaigns. Learn more:
The Cresta International Advertising Awards have selected their Top 10 Craft Winners to illustrate that the high standard of Craft entries in 2020 was better than ever – and MRM Detroit’s “Certified Story Time: Super Fresh Granny” work on behalf of General Motors made the list! Well done, team! Learn more:
Congratulations to our E/OU-MRM team for taking home Bronze at the 2020 Effie Awards Brasil! The winning work, created in partnership with WMcCann on behalf of General Motors, “CHEVROLET ONIX. NEVER EVER LESS,” won in the Vehicles Category. Well done, all!
This holiday season, more than ever, US Postal Service is closing the distance between everyone in the country – even when we can’t be together. Using previously shot footage and an iconic Christmas song, the new spot by MRM New York and McCann New York shows USPS’ dedication to delivering holiday connections across America. Check it out via SHOOTonline:
Creativepool included our MRM UK team’s #ListeningFromHome work in their “Top 15 Most Inspiring Lockdown Campaigns” article. The campaign was created in partnership with NO MORE and the National Domestic Violence Hotline, to heighten awareness of domestic violence during COVID isolation. Learn more:
Exciting news from Adobe … MRM has renewed our Adobe Partners Specialization in Adobe Analytics for the Americas region! Adobe awards Specializations to Solution Partners who have certified technical expertise, implementation proficiency and validated customer success in specialized solution areas. Congrats Team! Learn more:
SCOPEN, MRM and Salesforce presented the first edition of “Marketing Automation Scope” in Spain – a study sharing where Spain is in the development of the tool and to help the industry better understand its use as part of marketing strategies. At the virtual event, Marina Specht, MRM Spain CEO, spoke about the importance of this in-depth study and having a unique vision of the customer. Read more:
The 2020 Gerety Award winners have been announced and our MRM Germany team’s product innovation project “SIGNS,” developed by LAB13 Frankfurt for the German Youth Association of People with Hearing Loss, has won Gold in Innovation Cut – Digital! Congrats, team! See the work:
