I applied online using the standard form but had a very impassioned cover letter, which I believe is why I received a call to interview despite experience that didn't exactly line up. The first interview, with my direct superior to-be went extremely well, and I was excited for the potential to improve and grow the campaign. My call back interview was with her superior, who seemed to have no intention of improving anything about the campaign, and flat out said that they would just be pushing the exact same ideas/agenda they had been, rather than looking for new angles. From my experience, I'd say that those highest in the company seem resistant or slow to change and would not be receptive to new ideas.