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      Backcountry

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      Marketing Data Analyst Interview

      1 Mar 2017
      Anonymous interview candidate
      Park City, UT
      No offer
      Positive experience
      Difficult interview

      Application

      I applied online. The process took 2 months. I interviewed at Backcountry (Park City, UT) in Feb 2017

      Interview

      If you interview here, prepare for the long haul. The process took a little under three months. There were three phone screenings - not including the recruiter. One of the phone screens was with a Harvard graduate who has a Masters in Biostatistics and another had a PhD in Astrophysics. Once the phone screenings were over, they gave me homework to complete over the weekend which I then presented to a group of eight. In the end I wasn't offered the position because of my experience and short work history. I've actually interview for three positions here. So either they are very picky (They are), or I just look a lot better on paper than I really am (probably true too). The overall experience was really good though. Everyone was very professional and the recruiter actually called me to tell me I hadn't gotten the job..... does that ever happen? Seriously. Very classy. However, it's disappointing to invest so much time into the process and not get the job based on information they had from the first phone screen (my work history and experience). There is no growing into a role at Backcountry. Trust me, I have tried three times. You must either fit the role 100% perfectly or be overqualified. It's competitive enough that there is likely someone more qualified than you if you're only at 60-80%. So think about that before you initiate the tediously long process. Anyways, good luck with your interview if you got one.

      Interview questions [2]

      Question 1

      Using the attached datasets, answer the following: 1. What is the daily estimated revenue and NTF by channel during January and November 2015? a. Explain the methodology used to estimate these values? Summarize any significant explanatory variables. b. What are the strengths and weaknesses of your model? c. What additional data would you want to increase the accuracy of your estimate? 2. Assume the aggregate annual marketing cost is fixed. However, marketing spend can be adjusted to a different channel or time period (within the same calendar year). a. Would you adjust marketing spend? Why or why not? b. What would be the net impact in revenue and NTF? How did you arrive at this estimate? c. What additional information would you want and why? 3. In theory, what factors and considerations are needed to optimize marketing spend? Describe tests you could conduct to set optimal targets. What additional data would be needed for these tests?
      1 Answer

      Question 2

      Where do you like to ski?
      Answer question
      4